A few days ago, our friend and PFRE founder, Larry Lohrman announced that he has finalized the sale of the PFRE blog to myself, Brandon Cooper, and went on to explain the timeline for this transition of ownership. Although Larry is passing the torch, so to speak, he isn't going anywhere just yet. Larry has agreed to continue with his daily blog posts and remain involved with all books, tutorials, and educational material.
Thank You, Larry!
I'm confident that I can speak for everyone in the PFRE community when I express my gratitude to Larry for his years of hard work and dedication. Larry has helped pioneer an industry and built a thriving community from the ground up. He has provided education and motivation to thousands of creatives who are now able to make their living as real estate, interior, and architectural photographers. He has created a forum, a voice, and a challenge for us all. PFRE has a rich history, and we believe the future is bright!
I first came across PhotographyForRealEstate.net at the beginning of my real estate photography career. I was brand new to the industry and starving for knowledge and experience. Like many of you, I started right at the beginning; reading everything I could about the best gear to get started with, then I devoured every e-book, tutorial, and video series that PFRE had to offer. It was after reading Scott Hargis's book for the fifth time that I decided it was time to find a coach. This is where Tony Colangelo came into the picture. Tony is a long-time PFRE contributor and is a coach/mentor to many photographers. I reached out to him to be my coach many years ago and it turned out to be a turning point for me and my career. One of Tony’s greatest impacts on my photography was introducing me to the Flickr group and the monthly contests. Over time, I went from being a casual reader to a contest observer, then a participant. Participating in the monthly contests and receiving thoughtful feedback had a significant impact on my business over the years. I can attribute the vast majority of my growth and success in this industry to the content and ongoing support of Larry and the community at PhotographyForRealEstate.net.
It was in 2016 when I first got the idea to purchase PFRE. I loved everything about the community. I loved the idea of strangers coming together to share their wisdom and experience, to simply get better at doing something they loved. I knew it was something special and I knew I had to be a part of it! The blog wasn't officially for sale but I wanted to put a bug in Larry's ear that if he were ever interested in finding a successor, I'd love to be that guy. I reached out and had a great conversation with Larry but it was clear he wasn't ready to discuss the future of PFRE just yet. I tried again in early 2017 and still, the timing wasn't right. This idea was all consuming for me, so I decided to give it one more shot at the end of 2017 and thankfully, this time we were able to reach an agreement!
Moving Forward Together
As Larry mentioned in his video, I have lots of ideas in regard to the future of the PFRE blog and there will be plenty of time to present these ideas down the road. Larry has built an incredible blog and community that we all value and our goal moving forward isn't to change PFRE but rather to build on its already solid foundation and ensuring a legacy of success.
That said, there are a few priorities we'll be working on throughout 2018:
The dream is to create the most robust and collaborative community of real estate and interior photographers in the world! As we set our goals and pursue opportunities, we will continue to tap into the incredible experience and talent that runs deep in the PFRE community by asking you for your ideas, opinions, and feedback.
Getting involved with PFRE has been a long time goal of mine, so to say I'm excited would be a massive understatement! I look forward to working hard for, and with everyone, to grow the community and help solidify PFRE as the most trusted voice in real estate and interiors photography.