I want to pass along another example of the importance of mobile devices because two weeks ago when I suggested that buyers may stand out in the street in front of a listing and look at photos of the inside of the listing I was amazed by how many readers thought that this was an unrealistic, impractical and crazy idea. Well keep reading, marketing to buyers with mobile phones goes way beyond the scenario I suggested.
A good friend who is a top listing agent in the Seattle area told me about a site she is using. Here's how it works:
While this is not directly an example that involves real estate photography, it demonstrates how mobile phones are becoming integrated into real estate marketing. 1 and 2 could just as easily be handled with a simple URL posted on the for sale sign rider so people could use the browser on their mobile device to get more information.
It's probably worth mentioning that some mobile phone users are more comfortable with texting to request information while others (iPhone users in particular) are very comfortable using their browsers to get information. iPhone users are comfortable using their browser because it works so well. Even though I had a SmartPhone (Treo 300, 600, 650) for years, I never really used a browser on a mobile phone until I got an iPhone.