I asked day what his perspective is on the market for real estate video in the Seattle area. Dan said:
It's growing pretty quickly. The big problem is getting all the real estate web sites to point at the distribution site. All of the companies (Windermere, Coldwell Banker, John L Scott ....) can handle the embedded video. The MLS is more of an issue. It does not seem to be set up for it, so an agent is on their own when it comes to distribution, Coldwell Banker is not going to sweep in a Windermere video and visa versa. The best thing seems to be putting a QR code to the video right on the sign.
Dan is not the first to mention the difficulty of how to distribute video. This seems to be a common problem. And as my previous posts this week on listing my home in Snoqualmie Ridge there are only a handful of tours that allow video to be integrated.