PFRE is the original online resource for real estate and interior photographers. Since 2006, it has been a community hub where like-minded professionals from around the world gather to share information with a common goal of improving their work and advancing their business. With thousands of articles, covering hundreds of topics, PFRE offers the most robust collection of educational material in our field. The history of real estate photography has been documented within these pages.
All Articles


The Render Flames tool in Photoshop is a very powerful and dynamic tool that lets you add fire in just a few steps where there otherwise wasn't one in your photo. In this video, I demonstrate step by step how you can have Photoshop render a fire into a ...



The PFRE Community Forum is an online resource for discussing the art and business of Real Estate and Interior Photography.
Join The Discussion


View Now


For over a decade, photographers from around the world have participated in PFRE’s monthly photography contests, culminating in the year-end crowning of PFRE’s Photographer of the Year. With a new theme each month and commentary offered by some of the finest real estate & interior photographers anywhere, these contests offer a fun, competitive environment with rich learning opportunities. 

Contest Rules


View / Submit


View Archive


PFRE’s Annual Conference in Las Vegas provides real estate and interior photographers from around the world an opportunity to meet on an annual basis, to learn, share best practices and make connections. Many of the leading names in our field are selected to speak on topics aimed at improving our craft and advancing our business. It’s a comfortable, relaxed environment that is fun, easy to get to, and affordable.


PFRE Conference 2020

Registration not open yet
App Store

Latest News

PFRE Virtual Conference 2020 Announcement: Presenter Line Up Part 2 of 2

*Early bird tickets go on sale September 28th* Here are the remaining ...

PFRE Virtual Conference 2020 Announcement: Presenter Line Up Part 1 of 2

We're a few short months away from the PFRE Virtual Conference 2020 an ...

Reader Poll: Which Topics Should Be Covered at the 2020 PFRE Virtual Conference?

Planning is well underway for the 2020 PFRE Virtual Conference and we' ...

PFRE Conference 2020 Announcement

As many of you know, last year we hosted the first-ever PFRE Conferenc ...



The PFRE podcast is focused on having meaningful conversations with world-class photographers, business professionals and industry leaders, with the goal to inform and inspire.
All Podcasts

Coming Soon...



PFRE prides itself on the depth and breadth of the information and professional development resources it makes available to our community. Our goal is to help real estate and interior photographers be successful while bringing the community together and elevating the industry as a whole.


Coming Soon...

Lightroom 3: A Huge Improvement For Real Estate Photographers!

Published: 09/06/2010
By: larry

Of all the great features and improvements that the new Lightroom 3, released by Adobe today has, the most significant feature, by far for real estate photographers is the manual lens correction sliders!

For many other photographers this feature is  a yawner. But real estate photographers shoot in a right-angle, level world where verticals need to be vertical and straight. Before today Lightroom users had to do a round trip to PTlens, Photoshop just to straighten up a vertical that looked a little wonky.

Now, with the 5 transform sliders in the manual section of Lens Corrections you can quickly fix all the typical problems with verticals right in Lightroom. Distortion will take out barrel distortion, Vertical, Horizontal and Rotate will fix issues caused by not having your camera perfectly level and Scale re-scales the photo if needed after you've made the other adjustments. Cutting out round-trips to other applications just to make these corrections is a huge time saver!

As I discussed in a previous post, if your lens has a profile, either supplied by Adobe or one you or someone else has made, the barrel distortion, vignetting and chromatic aberration will be removed automatically. This is a very cool feature but less significant, I think, than the fact that you can tune up the verticals and remove barrel distortion manually in an instant.

To me, this new feature added to the depth of other features make Lightroom the real estate photographers post processing software of choice. I think the manual lens correction feature also puts Lightroom head and shoulders above Aperture for real estate photographers. I dearly love Aperture's brushes and ability to make "slide shows" that have both stills and video but for real estate photography if you have to choose just one Lightroom is the natural choice. Also, Lightroom 3 feels much faster on my 4Gig MacBook Pro than Aperture.

If you want to learn more about all the new Lightroom 3 features in more depth checkout the Lightroom 3 videos that Scott and Matt have on the NAPP learning center.

5 comments on “Lightroom 3: A Huge Improvement For Real Estate Photographers!”

  1. I think that these setting do differ with the people and the way they use the things as this is indeed something that will make it to be a very good thing to have some better benefits in the long run.

Leave a Reply

Your email address will not be published. Required fields are marked *