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Lifestyle Videos from Vancouver Island, BC

Published: 13/07/2017
By: larry

Real estate video is very popular these days on Vancouver Island, BC. Last week I heard from both of the top real estate video videographers on the Island. Jacob McNeil and the Dominguez family.

Jacob says, "Things have exploded on the island for us. Last year was our busiest year to date and this year has already exceeded that." This is Jacob's lifestyle video.

Mia Dominguez says, "Thought you'd enjoy this video we created with a bit of humor. Laughter is a great way to capture an audience. Our oldest daughter Pam and her boyfriend helped us with the acting. This video has had close to 6,000 views in one week." This is the video the Dominguez family produced.


10 comments on “Lifestyle Videos from Vancouver Island, BC”

  1. Just seen the other - comedy - one. Love that too. Although for me the natural-ness of the first film is hard to beat. Having said that, having the realtor pop up by the hot tub is genius! One tip, maybe try desaturating the obvious blue tone in the windows of the interiors as it's rather distracting. Easy to do in Premiere Pro (and I assume other edit systems) by isolating the colour and lowering the saturation.

  2. The videos are great. My question is how much time does it take to create this, the cost involved, and how much is the realtor charged?

  3. Yes. Please outline time required to shoot and edit. And rates for services. I am guessing hourly does not work out well because it appears lots of time was spent on the show. Looks great though! I think the lifestyle video should be expensive based on hours spent!

  4. I find a lot to like in both videos as different in production values as they are. Also I just got back from a short stay in Vancouver Island so the timing is amusing.

    Jacobs video is of course far more professional and far more involved. The Dominguez video is very amusing and makes a nice changes from people-less more sterile RE video. In that it makes up for some poor lighting and exposures that could have been corrected in post but probably needed some additional lighting since the mix of light colors was severe. That detracted from the production in my opinion. But the margins on a $500 approx property means that there probably was not a lot of leeway in a budget to be able to do everything. Boy do I know about limited budgets! My clients are happy to pay for the still coverage I do but wince at paying the same or more for the video even though that takes twice the time both shooting and in post. And an investment in a whole lot more equipment and editing software.

    But I rather like about both, especially the Dominguez video that the videos do not rely so much on drone aerial work. There are properties that are better served with a certain amount of aerial work to get the extent and layout of more complicated properties, but these two show either not all properties even need aerial work or a light hand is best on that score.

    And seeing with both a nice balance between slider work, tripod work and some walkthrough stabilizer work keeps the stylistic techniques varied so boredom does not set in.

    So kudos to both. This is such a developing field as applied to RE its really good to see frontiers explored and gives us all goals to aim for. Thanks Larry.

  5. Thank you everyone for your great feedback and comments. The reason why we chose to share this particular video was because of the humour component that our client used to showcase the listing. Al thought this was a modest home with a very modest budget, we were still able to produce our client's vision. This production took around 3 hours, but the fact that our client chose to do it all at sunset and twilight gave us an additional challenge, forcing us to work extremely fast, not only for the video but also for the photos. Let us not forget that attached to each lifestyle production there always is an entire photo shoot that needs to happen.

    Pricing lifestyle videos can be tricky because there are so many different factors that can make the production longer than expected. Some examples:

    This production took over 4 hours:
    This one was done in 3 hours:
    This production took an entire day:
    This one was done in 8 hours:

    While it would be simpler to go with an hourly rate, most of the time it’s wiser to quote each lifestyle project individually, taking into consideration the unique cinematographic requirements for the client's vision, the crew involved, the estimated shooting time (leaving a flexible gap, just in case), the turnaround time, transportation fees if applicable, and of course, the budget in hand. How much money is available for props? car rentals? actor's wages etc. All of these factors will determine the final price. The most important thing in real estate is to come up with the best possible product at an affordable rate and to be willing to work with all kinds of budgets.

    All the best to you!
    Alberto & Mia Dominguez

  6. Thank you all for the feedback and kind words. As Mia mentioned there is so much that goes into productions like these.
    Production on our film took about 6 hours and editing took another half day, we had to move exceptionally fast as we wanted to hit a few different locations. In my opinion, these types of productions take far more planning than they do shooting.... Arranging actors, filing flight plans, arranging cars and paddle boards and props, story boarding, getting approval to film at certain's all in the planning, it took us about a week to arrange everything and then 6 hours to execute it all, all of this planning is obviously reflected in the final budget.

    We too quote each lifestyle/creative piece on the Agents/sellers vision with a basic starting point to build off of. Start by trying to find out the budget you are working with. That is key.
    Happy shooting!

    Jacob & Jaimie McNeil

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