Reading
blue-triangle-element

Articles

PFRE is the original online resource for real estate and interior photographers. Since 2006, it has been a community hub where like-minded professionals from around the world gather to share information with a common goal of improving their work and advancing their business. With thousands of articles, covering hundreds of topics, PFRE offers the most robust collection of educational material in our field. The history of real estate photography has been documented within these pages.
All Articles
blue-triangle-element

Latest

https://vimeo.com/445329947 Live Examples.... Project Delivery Pages Real Estate: show.tours/ItCnSgAgv3nHKTufNojhReal Estate: kc.tours/i2xMP5V4sutumSmy8feRMulti-Family: show.tours/hGsMGHju6oAyM2aikV5wSenior Living: show.tours/W3pDd2dPALkcLIEf9wLV Prope ...

COMMUNITY
blue-triangle-element

Forum

The PFRE Community Forum is an online resource for discussing the art and business of Real Estate and Interior Photography.
Join The Discussion
blue-triangle-element

Latest

View Now
Contest
blue-triangle-element

OVERVIEW

For over a decade, photographers from around the world have participated in PFRE’s monthly photography contests, culminating in the year-end crowning of PFRE’s Photographer of the Year. With a new theme each month and commentary offered by some of the finest real estate & interior photographers anywhere, these contests offer a fun, competitive environment with rich learning opportunities. 

Contest Rules
Conference
blue-triangle-element

Conference

PFRE’s Annual Conference in Las Vegas provides real estate and interior photographers from around the world an opportunity to meet on an annual basis, to learn, share best practices and make connections. Many of the leading names in our field are selected to speak on topics aimed at improving our craft and advancing our business. It’s a comfortable, relaxed environment that is fun, easy to get to, and affordable.
blue-triangle-element

Upcoming

PFRE 2020-16-9

PFRE Conference 2020

Registration not open yet
App Store
blue-triangle-element

Latest News

Reader Poll: Which Topics Should Be Covered at the 2020 PFRE Virtual Conference?

Planning is well underway for the 2020 PFRE Virtual Conference and we' ...

PFRE Conference 2020 Announcement

As many of you know, last year we hosted the first-ever PFRE Conferenc ...

Podcast
blue-triangle-element

Podcasts

The PFRE podcast is focused on having meaningful conversations with world-class photographers, business professionals and industry leaders, with the goal to inform and inspire.
All Podcasts

Coming Soon...

Resources
blue-triangle-element

Resources

PFRE prides itself on the depth and breadth of the information and professional development resources it makes available to our community. Our goal is to help real estate and interior photographers be successful while bringing the community together and elevating the industry as a whole.
blue-triangle-element

Directory

Coming Soon...

Larry Gray's "What to Look for in Real Estate Photography" Brochure

Published: 13/06/2018
By: larry

Last week, Larry Gray, a Realtor in Florida, sent me a copy of his marketing brochure (click the image on the right to download Larry's brochure) that is a nice alternative to the real estate photography marketing brochures that I've been giving away for many years.

Also, Rick Burgett sent me a link to recent data by the National Association of Realtors (NAR) that are recent statistics on the benefits of using professional real estate photography. This is the most recent study I've seen on this subject. Apparently, this data is from a NAR 2017 Profile of Home Buyers and Sellers. You have to pay the NAR $149 to get the actual data but the red link above gives a summary of the study.

4 comments on “Larry Gray's "What to Look for in Real Estate Photography" Brochure”

  1. Here's another good one. An article on the NAR website about digital cameras headed with a stock image of a film camera:

    https://www.nar.realtor/digital-cameras-photography

    The article goes on to tell agents to buy a dSLR, a wide angle lens, a tripod and then stand in the corner to take the image so the room looks larger. I didn't spend the time to see what tips they have on being a concert cellist.

  2. Thanks Larry. Step away for a couple days, com back and SURPRISE!
    A little background and clarification. While I am also a Realtor, this was constructed to prospect expired listings. The wording could easily be changed reflect a photographer prospecting a new Realtor client and even combined wording to support them on a listing presentation allowing them to stand out as the offer professional photography.

    While it was constructed in Adobe InDesign, the pdf is as sent to the printer and why you see in the margins bleed marks and color and gray scales. It is also front and back of an 8.5x11 foldover. The interior page 2 was a narrative "3 seconds - Stand Out" and discussion of supporting NAR statistics. Page 3 was a simple 21 photo examples (3x7 thumbnail grid). Finally, this brochure was created in 2014 so the NAR statistics, while close, need to be updated, plus I re-designed my website and the referenced "Errors" page no longer exists. Being in InDesign, was easy to update as I used the front cover in a more recent brochure.

    I do need to thank Larry for the great resources he has provided on his site and the and in addition to the "Fire Them" graphic which I slightly altered replacing people figures with iPads showing property search, the back page was inspired by his photography evaluation brochure. The problem was that the 4 pages had to fit on essentially half a page. That is when I decided to use just 1 photo that would support examples, and give bullet points of the key rules to raise awareness of what to look for. The interior page 3 was to show that the back page photo wasn't a fluke as you can't rely on them to go to a web site reference.

  3. Oh, one other thing. For printing I used a local "Mom-n-Pop" Printing business rather than the well known national sources. Not only did the beat them on price - closer to mailorder - but two additional benenefits. Like all professional printer they prefer InDesign over Microsoft code infuse Publisher that could also use, 1) They obviously have Adobe (InDesign and Illustrator) experts that handle the set-up and gave me great pre-brochure guidance on preferred InDesign margin/bleed setup. 2) More important, they have referred their other clients to me as they needed photography for their brochure. Great way to pick up commercial clients without prospecting.

Leave a Reply

Your email address will not be published. Required fields are marked *

magnifiercrossmenucross-circle