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Knockin' on Heaven's Door - A Real Estate Video

In: 
Published: 18/02/2011
By: larry

I've been sitting on this video for almost a week now anxiously waiting the go ahead from Brett Clements to show it to you.

For those not into rock music history I need to explain the historical references. The song "Knockin' on Heaven's Door" is a song written by Bob Dylan for the film Pat Garrett & Billy the Kid. There have been many rock groups that have done their versions of this Dylan song but it was probably made the most famous by the group Guns N' Roses in 1987. OK, you get the picture, "Knockin' on Heaven's Door" is a rock classic!

What I am impressed with is the way Brett and his team use a creative concept, like characterizing this dazzling property as a "rock star" and then centering the presentation of the property around the concept. The concept is a way of hooking you emotionally with the music. It almost feels like a music video. I think this is a great concept and excellent execution!

Brett says this was shot with a 5DmkII with Zeiss primes and a LED torch to effect the "light" effects. Kudos to Diahann McKenzie, Michael Suzor, Zoran Prodanovic and everyone involved in the production of this prop vid!

20 comments on “Knockin' on Heaven's Door - A Real Estate Video”

  1. Holy Lens Flare Batman! There were 22 lens flares on the interior shots (not counting the ones of the guy with the guitar). Only 4 of the interior shots did not have that effect. It reminds me of the new Star Trek movie with all the lens flares every other shot. Better concept then the one with the chick stripping that is for sure.

  2. Top notch!

    Gee -- Guns n Roses did that 24 years ago, I am starting to feel very old!

  3. John - Most music rights can be licensed through the Harry Fox agency at http://www.harryfox.com It's been a while since music biz 101 but usually sync rights are pretty expensive (but that was back before the internet)

    Is it just me or is the guitar out of tune? Or maybe I'm just hearing some bad pitch/time shifting artifacts to get it to line up with the video?

  4. @David- Yea, I was a bit puzzled by that phrase too. I think the zip is 4213. My guess is what they mean was it doesn't have it's own zip code.

  5. very, very well done...but also a little...irrelevant? With the song and the music references to the house in the narration...i don't know.

    It's still great.

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