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Have you ever walked into a room because you had to go get something and by the time you got there, you forgot what you were supposed to get? I don't know about you but this happens to me all the time! It's happened so frequently lately that I started ...
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Last week, a number of things occurred that suggest to me that there is a huge increase in online video activity so I think Mia and Alberto Artez's promo video they sent me is right on target--you should have video in your 2018 business plan:
Farhad Manjoo has an important article in the New York Times titled, Welcome to the Post-Text Future. Farhad says, "The defining narrative of our online moment concerns the decline of text and the exploding reach and power of audio and video."
An unusually high number of people ask questions about real estate video. Which camera should I use? Where can I learn how to shoot video? And much more. Clearly, clients are asking for more property video!
There are a number of PFRE readers who are looking for a face to face workshop on the subject of shooting property video.
On Wednesday, when SpaceX tested their Falcon Heavy from the Kennedy Space Center, everyone got an entertaining surprise when SpaceX's spaceman (an empty space suit) did a 4+ hour streaming YouTube video from his red Tesla Roadster on his way to Mars. This was an amazing demonstration of the attention that a silly YouTube video can attract. The Spaceman YouTube video went viral across the world!
I've been feeling like there is an increase in the importance of video marketing for a long while but it seems to be increasing this year.
What part does real estate video marketing play in your 2018 plan?