I got an iPad a couple of days ago. I decided that it's important to pay attention to the iPad as a browsing and e-book reading platform. Google analytics for the PFRE blog shows that 2% of the PFRE blog traffic is already from iPad users. Probably a more significant fact is that the traffic from iPad users doubled in the month of June. The first iPad user accessed the PFRE blog on April 3. I guest this is not surprising if Apple is selling and iPad every 3 seconds.
My primary motivation for purchasing an iPad was to see how my e-books that I distribute in PDF form look on the iPad and how PDF files are handled on the iPad in general and to decide if I need to distribute my e-books in ePub (the standard iPad e-book format) in addition to PDF format.
I have to say that so far I am generally pleased by how the iPad handles PDF files. The free iBooks app that comes with the iPad handles PDFs nicely except for the fact that hypertext links in PDFs don't work like they do on a Mac or PC. You can easily get PDFs into the iBooks App via e-mail or by dragging the PDF into iTunes on your Mac or PC.
The native ePub format on the iPad has some nice benefits:
I'm thinking that in the future I will move towards distributing e-books in both PDF and ePub format since the ePub format on the iPad has many nice features.
I was dismayed to see that the PFRE blog has some wacky behavior when viewed on the iPad. The little ad JPEGs along the top don't work very well and the Woopra link doesn't work right on the iPad. Looks like I have some work to do to get things presentable for iPad users. I think it is time to start paying attention to how sites look on the iPad. More and more of your traffic is going to be coming from these devices.