Our photos serve a very specific purpose for our clients. They are probably the most powerful asset an agent has when marketing a property for sale. As photographers, it's easy to get caught up in the technical and artistic aspect of the work we do every day--that's the really fun stuff after all! But our clients--real estate agents--are managing a business of their own, and the service we provide and the photos we deliver are just a small part of their efforts.
In Mastering Real Estate Photography, I interview two different real estate agents in the Atlanta market and I ask them all about how they market a property; how they deal with competitive situations; and how the quality of their listing photos fits into their brand. In this video, I share an interesting moment from one of those interviews.
How do you work with your clients to make sure they're getting the most out the photos you provide?