PFRE is the original online resource for real estate and interior photographers. Since 2006, it has been a community hub where like-minded professionals from around the world gather to share information with a common goal of improving their work and advancing their business. With thousands of articles, covering hundreds of topics, PFRE offers the most robust collection of educational material in our field. The history of real estate photography has been documented within these pages.
All Articles


The Render Flames tool in Photoshop is a very powerful and dynamic tool that lets you add fire in just a few steps where there otherwise wasn't one in your photo. In this video, I demonstrate step by step how you can have Photoshop render a fire into a ...



The PFRE Community Forum is an online resource for discussing the art and business of Real Estate and Interior Photography.
Join The Discussion


View Now


For over a decade, photographers from around the world have participated in PFRE’s monthly photography contests, culminating in the year-end crowning of PFRE’s Photographer of the Year. With a new theme each month and commentary offered by some of the finest real estate & interior photographers anywhere, these contests offer a fun, competitive environment with rich learning opportunities. 

Contest Rules


View / Submit


View Archive


PFRE’s Annual Conference in Las Vegas provides real estate and interior photographers from around the world an opportunity to meet on an annual basis, to learn, share best practices and make connections. Many of the leading names in our field are selected to speak on topics aimed at improving our craft and advancing our business. It’s a comfortable, relaxed environment that is fun, easy to get to, and affordable.


PFRE Conference 2020

Registration not open yet
App Store

Latest News

PFRE Virtual Conference 2020 Announcement: Presenter Line Up Part 2 of 2

*Early bird tickets go on sale September 28th* Here are the remaining ...

PFRE Virtual Conference 2020 Announcement: Presenter Line Up Part 1 of 2

We're a few short months away from the PFRE Virtual Conference 2020 an ...

Reader Poll: Which Topics Should Be Covered at the 2020 PFRE Virtual Conference?

Planning is well underway for the 2020 PFRE Virtual Conference and we' ...

PFRE Conference 2020 Announcement

As many of you know, last year we hosted the first-ever PFRE Conferenc ...



The PFRE podcast is focused on having meaningful conversations with world-class photographers, business professionals and industry leaders, with the goal to inform and inspire.
All Podcasts

Coming Soon...



PFRE prides itself on the depth and breadth of the information and professional development resources it makes available to our community. Our goal is to help real estate and interior photographers be successful while bringing the community together and elevating the industry as a whole.


Coming Soon...

Instagram Algorithm Update

Published: 26/07/2019
By: Brandon

A few days ago, Tony posted an article about Instagram and how they've recently changed their algorithms. This change seems to have a lot of users upset; and rightfully so, as Instagram is a big part of many peoples' business; especially those in our field of work. On numerous occasions, I've talked openly about my shortcomings when it comes to social media. I fully recognize the value of it but with so few hours in the day, I have never committed the necessary time to learn.

After reading Tony's article, it felt like there has been a bit of a reset to the way Instagram operates, so I figured now would be a good time to get up to speed. During my research, I came across a couple of newer videos that I thought did a good job of breaking things down, so I wanted to share them with the group.

5 New Tips For Growing on Instagram in 2019 - Algorithm Update

Instagram Algorithm - The Ultimate Guide - 2019

7 comments on “Instagram Algorithm Update”

  1. Tony Colangelo seems like an unqualified person to reference when it comes to IG. He follows 3 people, has 12 followers and zero posts?!

    Perhaps you can get a perspective from someone who’s actually active on that platform?

  2. Dissatisfaction with the changing algorithms is not new. FB has had a number of changes that have dramatically reduced the reach of one's pages and posts. IG is, and will be, no different.
    It seems a classic case of build a free structure that then becomes increasingly expensive to inhabit. Yet so many feel their brand is dependent on this increasingly expensive marketing vehicle.

    Sorry, but if the business model depends on a constant stream of new clients then your business model will see ever increasing costs in terms of time and cash.
    The real value of a client is one who will call you repeatedly and not when they see a new post about some "awesome" event in your stream.

  3. @Jesse Foster ... if you had actually taken the time to *read* my article, you would’ve immediately seen that it was written simply to share info from an article that I'd read re: IG . You would’ve also seen that I started my post fully acknowledging my lack of IG presence (which I said I was going to try to address) and that I also closed the post by asking for help, both for myself and on behalf of other IG "newbies" in the community.

    So, here's some advice ... before you start questioning the credibility of the person writing an article, make sure you read it first. Or better yet, take all the energy you use trying to insult someone and try writing an article yourself. If you do, make sure to link your name to your own website, rather than hiding behind PFRE’s ... it’ll increase your credibility with me.

  4. A number of years ago, during my real estate career phase, I had a number of websites that ranked number one in Google. They were all named "". One day Google decided that any website with a dash in it was attempting to scam them and my sites became invisible and 85% of my real estate business disappeared overnight. Never put all your eggs in one basket.

  5. Have fun with your business instagram account is my advice. Post sooc images you would not post elsewhere perhaps. BTS stuff can work well too. I do not see any benefit to anyone reading this to "chase the algorithm". Quite the opposite.

  6. I’m kind of an instagram newbie and have been trying to get a better grasp on it over the past few months. I watched the first video and kind of laughed to myself, thinking “What in the hell is this 20 year old kid talking about?”

    Now I feel really old. ????

  7. @Tony go! I respect you for calling out @Jesse Foster. Never in all of the years I have been following PFRE have I seen more people complaining about the articles. I believe the next person who does complain should agree to write the next article. I guess it is just the current environment where everyone feels that their negativity is important.

    That being said, this kid is amazing!!!! He knows exactly how to build an instagram account with the current algorithms. I have increased my followers from 200 to 500 in a matter of months, I realize I still have a long way to go. Certain times and days are better. I posted yesterday, when some people were off for the day and received more than usual likes and a few additional followers. The stories used to be more important and you could get hundreds of likes quickly. That has gone away.

    My advice, although not professional on this subject at all, is post at the right times, when people get up, weekends, holidays, midday. Post only a few hashtags, they also do not matter as much as before as well. And yes, I do think that my business and Google page has increased in visibility due to my Instagram, Linkedin and Facebook business page use.

Leave a Reply

Your email address will not be published. Required fields are marked *