In real estate photography there's one shot that is as important as all the others put together. It's also called the primary exterior shot. Most MLS's require it to be an exterior shot. It's the shot that grabs the buyers attention and motivates them to look at the home in more detail.
To understand why this shot is so important think about how real estate web sites are designed. They always feature one photo larger than all the others with bunch of thumbnails for the rest of the photos. As buyers search through large numbers of properties in their location and price range of interest the buyers search process becomes a visual contest to see which primary image is attention grabbing enough to get the buyer to look farther. In this contest you have a split second to grab attention. It can be a fantastic property but if the front shot doesn't grab the buyers interest they are not going to look farther. They will click to the next property. All real estate photographers should spend time searching through real estate sites to see how this works and feels.
These two photos are of the same home. The lower one is the front and the upper one is the back view high on a hill behind the home. It took me a while walking around the home to discover this angle. But clearly in this case, the shot of the back makes the best money shot! It turned out on this listing it was in fact this shot that motivated the buyer to physically come look at the home. I was able to talk to the buyer at length about the whole process.
There are a number of things to do when creating a strong primary exterior shot:
Then there are some homes that are simply "butt-ugly" from every angle and there is nothing you can do to help them. They are harder to sell. The is an old Realtor saying, "if you can't see it, you can't sell it". It's true!
Another thing worth pointing out is that the really good agents will want to participate in choosing this all important shot. This review and feedback process can take much more time but can be done with a review slide show and phone call. Be sure you understand your customers desired level of participation.