PFRE is the original online resource for real estate and interior photographers. Since 2006, it has been a community hub where like-minded professionals from around the world gather to share information with a common goal of improving their work and advancing their business. With thousands of articles, covering hundreds of topics, PFRE offers the most robust collection of educational material in our field. The history of real estate photography has been documented within these pages.
All Articles


Have you ever walked into a room because you had to go get something and by the time you got there, you forgot what you were supposed to get? I don't know about you but this happens to me all the time! It's happened so frequently lately that I started ...



The PFRE Community Forum is an online resource for discussing the art and business of Real Estate and Interior Photography.
Join The Discussion


View Now


For over a decade, photographers from around the world have participated in PFRE’s monthly photography contests, culminating in the year-end crowning of PFRE’s Photographer of the Year. With a new theme each month and commentary offered by some of the finest real estate & interior photographers anywhere, these contests offer a fun, competitive environment with rich learning opportunities. 

Contest Rules


View / Submit


View Archive


PFRE’s Annual Conference in Las Vegas provides real estate and interior photographers from around the world an opportunity to meet on an annual basis, to learn, share best practices and make connections. Many of the leading names in our field are selected to speak on topics aimed at improving our craft and advancing our business. It’s a comfortable, relaxed environment that is fun, easy to get to, and affordable.


PFRE Conference 2020

Register Now

Latest News

Limited Early Bird Spots on Sale Now! PFRE Virtual Conference 2020

The roster of presenters is full, and the PFRE Virtual Conference is o ...

PFRE Virtual Conference 2020 Announcement: Presenter Line Up Part 2 of 2

*Early bird tickets go on sale September 28th* Here are the remaining ...

PFRE Virtual Conference 2020 Announcement: Presenter Line Up Part 1 of 2

We're a few short months away from the PFRE Virtual Conference 2020 an ...

Reader Poll: Which Topics Should Be Covered at the 2020 PFRE Virtual Conference?

Planning is well underway for the 2020 PFRE Virtual Conference and we' ...



The PFRE podcast is focused on having meaningful conversations with world-class photographers, business professionals and industry leaders, with the goal to inform and inspire.
All Podcasts

Coming Soon...



PFRE prides itself on the depth and breadth of the information and professional development resources it makes available to our community. Our goal is to help real estate and interior photographers be successful while bringing the community together and elevating the industry as a whole.


Coming Soon...

I'm Now Eating My Own Dog Food!

Published: 15/05/2012
By: larry

About a month ago I went on a rant about so many PFRE readers using Flash, Java etc that can't be seen on mobile devices and Terry Iverson rightly accused me of not eating my own dog food, since my site still used Flash based 360s and slideshows. Who me? Okay, okay, so I've got my website fixed now.

Here's what I did to get the site into the 21st century where you can't depend on your viewers having Flash installed:

  1. My 360 Spherical panorama: I've used PTgui Pro to stitch spherical 360s for a long time. The last several versions of PTgui has a feature called "Publish to website" under the "tools" menu that will generate non-Flash code that you can put on any website. So I just re-stitched the panorama (I know it has a stitching error in it that needs fixing) and used that code to generate code for the website. The code I believe is using Flash where Flash is available and using Javascript where Flash isn't available. It works pretty well on iPhones and iPads although the little fullscreen button in the upper right hand corner has a problem on the iPad that I have to look into. I know, this 360 is not all that real estate related but this panorama is sentimental to me. It's a hand held panorama I shot of the TripleX drive in Issaquah, WA in about 2003. The TripleX is the last XXX Root Beer Drive Inn left on the planet. Jose, the owner hosts car shows at the drive Inn almost every weekend of the year Feb through Oct. As you can see the place is filled with 1960's memorabilia. If you are ever in the Seattle area and want a 1960's style hamburger and milkshake this is the place to go!
  2. My exterior and interior slide shows: I use to use a very old version of Monoslideshow that uses Flash. I decided to replace it with SlideshowPro (the hosted version). This is a good solution if you are doing your own slide shows or portfolio on a site that you've build yourself or if you have a tour format that you've created yourself and supply to your clients. This hosted version costs $49/year for unlimited number of slide shows and you can mix video and stills, add audio etc.

So now iPad visitors can see my site and if you are a masochist you can even visit it on a iPhone. I'm still seeing two or three sites and/or tours a week that use Flash or Java. Not having your site visible to mobile devices is one thing, but selling a Flash or Java based tour product to agents is at this point in history pretty irresponsible.

9 comments on “I'm Now Eating My Own Dog Food!”

  1. Larry, I think this looks great. I'm not much of a 360 guy, but I think this works great on my iPad. We currently use java, but hoping to roll out html5 this month.

  2. I really don't understand why people care so much about products of that specific company that doesn't make flash compatible devices. I mean, I couldn't care less about it. I only changed to html5 due to all the improvements it has over flash. I really doubt anyone serious will browse this blog using one of those devices.
    Anyway, the improvement was great. kudos for the change and for admitting eating your own dog food. Just hope it's not literal too :p

  3. @Pedro- "I really doubt anyone serious will browse this blog using one of those devices." Be serious man! In the last 30 days 2,953 readers (6.5%) were using iPads, 2127 readers (4.7%) were using iPhones and 1024 readers (2.7%) were using Android devices. Of course the point is not what what readers of this blog are doing but what your clients and the clients of your clients are doing.

    @all - BTW Notice the SPAM track back three comments above from they are happy to see I'm "eating my own dog food"! This spam comment is just too funny to delete!

  4. I guess where you are people really use those devices with an apple logo on it. The market share is way way bigger. Where I am they are rarely seen. Most people use android or windows tablets. I use mine a lot during visits to display more information. Funny thing happened once when I sold my tablet to a client that had an ipad because he thought mine was really much better and supported flash. True was it costed 110€.
    But no problem, with html5 everyone is happy with any choice.

  5. The Brokerage with ~80% of my clients told their agents to get an iPad or get left behind in the dust.

    In the past year or so I would guess I see iPads in about a 1/3 of the listings I shoot.

    I live on St. Louis MO.

  6. The brokerage must have made some agreement with apple to do that kind of promotion. There's thousands of tablets on the market. why an ipad?

  7. Pedro,

    Why would Apple bother to make an arrangement with a franchised brokerage with about 125 Realtors[tm]?

    Isn't is more likely more buyers and sellers in our region use iPads compared to other tablets?

Leave a Reply

Your email address will not be published. Required fields are marked *