PFRE is the original online resource for real estate and interior photographers. Since 2006, it has been a community hub where like-minded professionals from around the world gather to share information with a common goal of improving their work and advancing their business. With thousands of articles, covering hundreds of topics, PFRE offers the most robust collection of educational material in our field. The history of real estate photography has been documented within these pages.
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The Render Flames tool in Photoshop is a very powerful and dynamic tool that lets you add fire in just a few steps where there otherwise wasn't one in your photo. In this video, I demonstrate step by step how you can have Photoshop render a fire into a ...



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For over a decade, photographers from around the world have participated in PFRE’s monthly photography contests, culminating in the year-end crowning of PFRE’s Photographer of the Year. With a new theme each month and commentary offered by some of the finest real estate & interior photographers anywhere, these contests offer a fun, competitive environment with rich learning opportunities. 

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PFRE’s Annual Conference in Las Vegas provides real estate and interior photographers from around the world an opportunity to meet on an annual basis, to learn, share best practices and make connections. Many of the leading names in our field are selected to speak on topics aimed at improving our craft and advancing our business. It’s a comfortable, relaxed environment that is fun, easy to get to, and affordable.


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PFRE prides itself on the depth and breadth of the information and professional development resources it makes available to our community. Our goal is to help real estate and interior photographers be successful while bringing the community together and elevating the industry as a whole.


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I'm Looking For Beta Testers For My Business Startup Kit

Published: 07/04/2008
By: larry

3:35 PM PDT... Sign-up is closed  I have enough testers now.

I'm about finished with my second e-book/start-up kit called The Business of Real Estate Photography. I decided to separate the business techniques from the Photo techniques of the PFRE e-book. In addition to an e-book it consists of 230 mb of product templates and other materials that can be used to start or refine a real estate photography business. The main items are:

  1. The Business of Real Estate e-book (50 pages)
  2. A Marketing presentation to be tailored to your own use
  3. A terms of service/price sheet template
  4. A home preparation handout for agents and home sellers
  5. A Photoshop template for a home for sale flyer
  6. A Photoshop template for an 11x17 brochure
  7. Photoshop templates for a regular size and jumbo size postcard
  8. HTML for a SlideShowPro branded slide-show - for use with Lightroom

I'm looking for 5 people who are at some phase of starting or running a real estate photography business to look at and test this beta product. I don't mean look for typos, I already have an editor working on that. I'm looking for people that are in a position to use the product and give me feedback on the concepts and usefulness of the various parts. I have a tester in the UK and would like at least one in AU and one in CA. This product is intended to work anywhere in the world so I need to have testers all over.

I'm going to give a copy to the Seattle workshop attendees because I'm going to use the marketing chapter to for the marketing session at the workshop. So if you are not going to the Seattle workshop and would like to help test this product send me an e-mail (use the contact Larry link on the above right side-bar) and tell me why I should choose you as one of the 5. After I select the 5 people I'll send them all a download link.