In the last two weeks I've run across several people that are hosting video on their sites with QuickTime.
Bad idea! Here is the problem with using QuickTime for anything on the web:
- QuickTime is an old Apple technology that never caught on on PCs so Windows machines can't display movies in QuickTime format without downloading the QuickTime player from the Apple site.
- The download of the QuickTime time player for Windows users is ugly and time consuming. No one is going to do it just to see your video!
- So when a Windows user comes across your QuickTime video, the chances are very high they are not going to bother to do what it takes to install the QuickTime player... You've just lost over half of your potential viewers!
How do you post video so everyone can see it? There are several options:
- Use YouTube: It takes care of the technical aspects of being seen on all platforms. There are some downsides, It's not all that pretty or elegant but it's free and it works. The new Vimeo may be as good but it's not free.
- Use Easy HTML5 Video: This is a way you can host video on your own site in a way that it can be seen my almost everyone. This is a new approach that is just being launched. It's an application (~$49USD) that you run to create all the video and HTML code you need to post on you own web site to serve video so everyone can see it. I'm trying this product out to see if it has any downsides.
- Use a service like iPlayerHD: that takes care of all the technical aspects of serving video to any platform. This is probably the best solution but it starts at $30/month, but worth it if you are serious about delivering video to everyone.