PFRE is the original online resource for real estate and interior photographers. Since 2006, it has been a community hub where like-minded professionals from around the world gather to share information with a common goal of improving their work and advancing their business. With thousands of articles, covering hundreds of topics, PFRE offers the most robust collection of educational material in our field. The history of real estate photography has been documented within these pages.
All Articles


The Render Flames tool in Photoshop is a very powerful and dynamic tool that lets you add fire in just a few steps where there otherwise wasn't one in your photo. In this video, I demonstrate step by step how you can have Photoshop render a fire into a ...



The PFRE Community Forum is an online resource for discussing the art and business of Real Estate and Interior Photography.
Join The Discussion


View Now


For over a decade, photographers from around the world have participated in PFRE’s monthly photography contests, culminating in the year-end crowning of PFRE’s Photographer of the Year. With a new theme each month and commentary offered by some of the finest real estate & interior photographers anywhere, these contests offer a fun, competitive environment with rich learning opportunities. 

Contest Rules


View / Submit


View Archive


PFRE’s Annual Conference in Las Vegas provides real estate and interior photographers from around the world an opportunity to meet on an annual basis, to learn, share best practices and make connections. Many of the leading names in our field are selected to speak on topics aimed at improving our craft and advancing our business. It’s a comfortable, relaxed environment that is fun, easy to get to, and affordable.


PFRE Conference 2020

Registration not open yet
App Store

Latest News

PFRE Virtual Conference 2020 Announcement: Presenter Line Up Part 2 of 2

*Early bird tickets go on sale September 28th* Here are the remaining ...

PFRE Virtual Conference 2020 Announcement: Presenter Line Up Part 1 of 2

We're a few short months away from the PFRE Virtual Conference 2020 an ...

Reader Poll: Which Topics Should Be Covered at the 2020 PFRE Virtual Conference?

Planning is well underway for the 2020 PFRE Virtual Conference and we' ...

PFRE Conference 2020 Announcement

As many of you know, last year we hosted the first-ever PFRE Conferenc ...



The PFRE podcast is focused on having meaningful conversations with world-class photographers, business professionals and industry leaders, with the goal to inform and inspire.
All Podcasts

Coming Soon...



PFRE prides itself on the depth and breadth of the information and professional development resources it makes available to our community. Our goal is to help real estate and interior photographers be successful while bringing the community together and elevating the industry as a whole.


Coming Soon...

I Just Discovered Guy Kawasaki's New Book: Enchantment

Published: 31/05/2011
By: larry

I had a different post scheduled for today but I just discovered Guy Kawasaki's new book Enchantment: The Art of Changing Hearts, Minds, and Actions. So I am anxious to pass it on to everyone. I don't read books any more. I'm in the process of listening to Enchantment in audio book form. The theme of the book is, "The process of creating a deep, delightful, mutually-beneficial and voluntary relationship with customers is called enchanting them".

Where I ran across a reference to the book is on a post Guy wrote a post called "How to Use Facebook to Enchant Your Customers" which promotes his book and translates the concepts in Enchantment into using Facebook. This post has been one of the top blog posts on the net in the past few days. The post talks about how to Enchant customers via your Facebook page but the concepts have far more general application than just Facebook. It focuses on how to establish a relationship with your customers in general in any business context. Guy's book feels to me like Dale Carnegie's business classic How To Win Friends and Influence People translated into twenty-first century usage.

For those of you that don't know who Guy Kawasaki is, he's the original Apple Developer Evangelist. Guy joined Apple in the early 1980's and was responsible for promoting Apple to developers. Since that time Guy has been involved in a bunch of Silicon Valley startups and is a best selling Business Guru.

I think this book is essential reading for anyone in business today. It's great stuff!

2 comments on “I Just Discovered Guy Kawasaki's New Book: Enchantment”

Leave a Reply

Your email address will not be published. Required fields are marked *