Gary, from San Diego, CA writes:
“How do you go about expanding into a new nearby market/area? Haven't been able to get a solid foothold in a nearby town that would work great with our business model. We've done flyers, pop-in's, and even tried to work our connections for referrals and nothing seems to be working. Any ideas/strategies welcome!”
Over the past few weeks, I’ve invited a group of photographers to beta-test the new PFRE 2.0 website. While I’ll be sharing a lot more information about our new website in the near future, I wanted to share with you this question which was posed on the "Community" discussion portal within the new website.
I know that with so many of you in our community, running your business as a “one-person show”, this might not be directly relevant to you. Nevertheless, I think it’s a useful and provocative topic to bring to the community in terms of spurring discussion and creativity. Who knows; you might be in the same boat some day!
Anyway, the advice/suggestions that Gary got on the beta-site included:
I hope you’ll add your own thoughts to help Gary out on this very interesting question.