In reference to Zillow 3D Tours which will allow a free walk-through tour taken on iPhone in 30 minutes and listings with these tours will get preferential treatment on Zillow listing sites. How do you think this technology from Zillow will change and disrupt the real estate photography industry?
In my opinion, the aspect of Zillow that is disruptive is that:
Many times when walking through our neighborhood, my wife says, "Oh what's so and so selling their home for, or what did that property sell for?" I bring up the Zillow app and within a couple of seconds, see everything anyone ever wanted to know about the property next to you.
And because of this popularity, they are starting to control many of the marketing rules.