Reading
blue-triangle-element

Articles

PFRE is the original online resource for real estate and interior photographers. Since 2006, it has been a community hub where like-minded professionals from around the world gather to share information with a common goal of improving their work and advancing their business. With thousands of articles, covering hundreds of topics, PFRE offers the most robust collection of educational material in our field. The history of real estate photography has been documented within these pages.
All Articles
blue-triangle-element

Latest

The roster of presenters is full, and the PFRE Virtual Conference is officially on for November 20-21, 2020! We're excited to get technical this year and help you take your real estate photography business to the next level! Last year we sold out all o ...

COMMUNITY
blue-triangle-element

Forum

The PFRE Community Forum is an online resource for discussing the art and business of Real Estate and Interior Photography.
Join The Discussion
blue-triangle-element

Latest

View Now
Contest
blue-triangle-element

OVERVIEW

For over a decade, photographers from around the world have participated in PFRE’s monthly photography contests, culminating in the year-end crowning of PFRE’s Photographer of the Year. With a new theme each month and commentary offered by some of the finest real estate & interior photographers anywhere, these contests offer a fun, competitive environment with rich learning opportunities. 

Contest Rules
blue-triangle-element

CURRENT CONTESTS

View / Submit
blue-triangle-element

PAST CONTESTS

View Archive
Conference
blue-triangle-element

Conference

PFRE’s Annual Conference in Las Vegas provides real estate and interior photographers from around the world an opportunity to meet on an annual basis, to learn, share best practices and make connections. Many of the leading names in our field are selected to speak on topics aimed at improving our craft and advancing our business. It’s a comfortable, relaxed environment that is fun, easy to get to, and affordable.
blue-triangle-element

Upcoming

PFRE Conference 2020

Register Now
blue-triangle-element

Latest News

Limited Early Bird Spots on Sale Now! PFRE Virtual Conference 2020

The roster of presenters is full, and the PFRE Virtual Conference is o ...

PFRE Virtual Conference 2020 Announcement: Presenter Line Up Part 2 of 2

*Early bird tickets go on sale September 28th* Here are the remaining ...

PFRE Virtual Conference 2020 Announcement: Presenter Line Up Part 1 of 2

We're a few short months away from the PFRE Virtual Conference 2020 an ...

Reader Poll: Which Topics Should Be Covered at the 2020 PFRE Virtual Conference?

Planning is well underway for the 2020 PFRE Virtual Conference and we' ...

Podcast
blue-triangle-element

Podcasts

The PFRE podcast is focused on having meaningful conversations with world-class photographers, business professionals and industry leaders, with the goal to inform and inspire.
All Podcasts

Coming Soon...

Resources
blue-triangle-element

Resources

PFRE prides itself on the depth and breadth of the information and professional development resources it makes available to our community. Our goal is to help real estate and interior photographers be successful while bringing the community together and elevating the industry as a whole.
blue-triangle-element

Directory

Coming Soon...

How To Use Video To Help Sell A Home?

In: 
Published: 04/11/2011
By: larry

I had two different people from opposite sides of the US ask almost the identical question about using video recently. The question was roughly, "How do I sell video to agents when they can't post video or YouTube links on my local MLS.., agents don't have a clue what to do with the video".

One of the key things about being successful with video, I think, is educating your agent clients in how to use video to market their listings and structuring your video product so that it solves your clients marketing problems. My experience is that agents understand very little about online marketing of their listings with new technology. The younger agents understand it more than the old timers. You need to educate them and sell them a solution to their needs.

There are some basics on this subject (my apologies to those outside the US 1, 2 & 3 apply to the US only):

  1. MLSs are restrictive about what can put in a tour. MLSs typically don't allow branding and some don't even allow links. But that's OK, usually only agents have access to the MLSs and while it would be nice to have them be able to see video on the MLS, the video is really for prospective buyers. The agents I know never take the time to watch videos or slow loading tours on the MLS.
  2. You want to get a real estate video on most of the large national, and local broker sites. Typically agents can put the link to video on their broker's site, but you can get the video link to all the national sites like Zillow, Realtor.com, Trulia, craigslist etc through sites like vflyer.com or postlets.com. Many real estate offices do this for their agents, you just get the link to the video to them.
  3. It's also useful to upload the video to some of the major video hosting sites that feature real estate video. Fred Light is a model of how to market real estate video. He uploads his video to several sites. Check here to see Fred description of what he does to market his videos.
  4. Even though YouTube is not the prettiest video hosting site around, it is the number 2 search engine on the Internet and the 3rd most visited site on the net. So you want to have your real estate video on YouTube just because it will get your client traffic to their main site (property site, personal site or page on their broker's site) they are using to promote a listing. Note: be sure to fill out the YouTube description field and put a link in the first line of the description to the site you want people to go to for more info. Again look at Fred's YouTube channel  and one of his YouTube videos to see what he is doing with all of his YouTube videos.

Another thing you can do is find a tour vendor that allows you to embed YouTube video in a traditional type of tour or property site. If you provide a tour or property site that embeds YouTube video you kill two birds with one stone. You get the traffic benefits of having the video on YouTube and you can provide a tour or property site product that has video in it along with stills, maps and other standard tour features. This is a feature that's starting to spread and I think will be standard soon. Here's an example of what a tour with embedded YouTube video looks like. pfretour.com and My single property Websites allow embedded YouTube video and they syndicate to many national real estate sites as described in #2 above.

Real estate marketing with video is an area where to be successful you need to do more than shoot the video. You need to understand online real estate marketing and show agents how to use the product you are selling them.

6 comments on “How To Use Video To Help Sell A Home?”

  1. Excellent discussion and Fred, nicely done.

    Wednesday I sent to a seminar for Realtors, and the second half of the day was related to Internet marketing and the use of video. It focused on DIY video, but has application at the professional level for educating Realtors. Intentionally not identifying the speaker as not certain want to trigger a google alerts (recommended during seminar) bringing them here - but Larry, expect a more detailed email.

    Based on that seminar, a couple things I would add to educate Realtors on the use of video.
    1) QR codes go to video, not a static web page. People will start a player and watch a movie much sooner than they will navigate a shrunken web page on a smartphone. The one shown was an agent bio/intro video but would be equally applicable for specific property video. Essentially, you need several videos to target based on where the QR code is being read.

    2) The importance to have it on YouTube even if you have it hosted elsewhere. With Google owning YouTube, increasingly, searches with YouTube videos are rising to the front page. It is important to use good SEO key searchwords in the YouTube title and metatags. While important to embed so competing property videos are blocked and not thumbnail pushed while your video is playing, it is also good to be one of those thumbnail pushes in the more traditional YouTube search format if not the #1 hit. This was presented in the context of Realtor "farming" a neighborhood as they create a website/blog (marketed during the seminar) to become known as the expert in that neighborhood.

    3) Another was the use of video testimonials on their website. You have far more control than buyer/seller submitting a written one, both in the fact that it is done, but also content. Again DIY oriented - iphone on mini-tripod with deadtime during closing. Short and sweet, limited to a couple of things they felt strongly about. For variety, reserve other areas for praise to other testimonials so you have variety. Obviously, the quality will be limited in that setup and as professionals, we can do better, however, it is a starting point that at least gets them to thinking about it.

  2. Nice video! I'm curious as to what equipment was used to get the smooth transitions through the house. I can set my camera on a tripod and get the pans but I've been unable to get a smooth walk through. Any suggestions?

  3. Thanks for the excellent info as this is a problem I run into all the time. And great idea using a QR code to go directly to video.

    I am a frequent and satisfied user of the PFRE tours, but how come we can't link iplayer videos to PFRE tours? Why just YouTube?

  4. I find that one of the best ways to get people to view the video (and all the other marketing for that matter) is to have at least one single property site for each listing. Although some MLSes will not allow a link to these sites, just about every other real estate portal, including the one's Larry mentioned, will. Drive traffic to these sites where you can get the prospective buyer's undivided attention (for a few seconds amyway) and hopefully they will be more inclined to take a closer look at the unique info provided.

Leave a Reply

Your email address will not be published. Required fields are marked *

magnifiercrossmenucross-circle