PFRE is the original online resource for real estate and interior photographers. Since 2006, it has been a community hub where like-minded professionals from around the world gather to share information with a common goal of improving their work and advancing their business. With thousands of articles, covering hundreds of topics, PFRE offers the most robust collection of educational material in our field. The history of real estate photography has been documented within these pages.
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The Render Flames tool in Photoshop is a very powerful and dynamic tool that lets you add fire in just a few steps where there otherwise wasn't one in your photo. In this video, I demonstrate step by step how you can have Photoshop render a fire into a ...



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For over a decade, photographers from around the world have participated in PFRE’s monthly photography contests, culminating in the year-end crowning of PFRE’s Photographer of the Year. With a new theme each month and commentary offered by some of the finest real estate & interior photographers anywhere, these contests offer a fun, competitive environment with rich learning opportunities. 

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PFRE’s Annual Conference in Las Vegas provides real estate and interior photographers from around the world an opportunity to meet on an annual basis, to learn, share best practices and make connections. Many of the leading names in our field are selected to speak on topics aimed at improving our craft and advancing our business. It’s a comfortable, relaxed environment that is fun, easy to get to, and affordable.


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PFRE Virtual Conference 2020 Announcement: Presenter Line Up Part 2 of 2

*Early bird tickets go on sale September 28th* Here are the remaining ...

PFRE Virtual Conference 2020 Announcement: Presenter Line Up Part 1 of 2

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Reader Poll: Which Topics Should Be Covered at the 2020 PFRE Virtual Conference?

Planning is well underway for the 2020 PFRE Virtual Conference and we' ...

PFRE Conference 2020 Announcement

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PFRE prides itself on the depth and breadth of the information and professional development resources it makes available to our community. Our goal is to help real estate and interior photographers be successful while bringing the community together and elevating the industry as a whole.


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How to Start a Photography Business - by Serge Ramelli

Published: 11/08/2018
By: larry

One comment on “How to Start a Photography Business - by Serge Ramelli”

  1. I recommend Serge, I have all his courses. Some are outstanding, indeed, I have learnt a lot with Serge. That is how I got involved with RE and interior design.

    At the beginning of his videos he raves about his hometown - OK, he loves his hometown, Paris - why not? I love my hometown, London even though I don't live there anymore.

    One thing I have find extremely difficult in our business is the acquisition. One really has to slog at this.

    What is the problem here in Germany? There is this mentality that has been in fashion for years, "Geiz ist Geil" which translates roughly to "Stinginess is awesome". The slogan is even used in large advertising campaigns by some big companies. That really bugs me!

    I always point out that my work is an investment for the future and of course if it is B2B the costs are tax deductible.

    Bye for now, Desmond in Munich, Germany

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