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How to Shoot Good Photos for Virtual Staging

Published: 05/03/2019

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Alan in Seattle asked the following:

Do you approach photographing a home differently, such as composition and angles, when the client is going to have the photos virtually staged?

Yes, there are a few common sense things you can do to make it easier for virtual staging. The virtual staging company Blue-Sketch has a page on their site and a video (the video on this post) that gives advice about how to shoot interior photos that will be staged.

If you have a client that regularly has their empty home photos staged, it may be worthwhile to talk to the virtual stager that they use.

Larry Lohrman

4 comments on “How to Shoot Good Photos for Virtual Staging”

  1. LOL. Well I WAS interested until I read Jerry's response...

    I recently shot a property that the agent was going to do virtual staging. She asked me to shoot 2 walls, corner in the center, which I did for the rooms she needed. It turned out nicely.

    I can use some tips on this, but maybe I'll skip the video... 🙂

  2. 1. Shoot the house how you would normally shoot it.
    2. Send the images to the agent along with a link to the virtual staging company.
    3. Book new client.

  3. Leave the image open and free of architectural elements in the foreground that a retoucher would have to remove or place objects behind. You are stuck if you have a structural support that you can't get around and just have to realize that it might take the retoucher more time and cost you more. I've got some stuff going out today for a virtual remodel and I'm sure I'll learn a bunch more.

    The "Virtual Remodel" work is for a client to advertise renovation financing. He wants to show some of his listings with a makeover to get more interest. The images won't be used on the MLS and might not get used on sites such as Zillow, Trulia and Realtor, but he will be putting them on his own website and social media. I'm getting a bump in my invoicing by changing the flooring, removing the mirror on one wall of the living room, getting rid of some strange DIY addons and a few other things. The new kitchen I will send out since it will be a more complicated retouch that I'm not confident that I can pull off.

    I plan to add another page on my web site when I have a reasonable gallery of virtually staged images. At around $50/image, I don't know if I can add much of a mark up but I will charge a "conveneince" fee to the agent to send the images off and deal with the retoucher on the their behalf. With all of the Flip and Fixer shows, there is a lot of interest in staging, but most agents don't have the budget to do it in the physical world. The renovation financing thing was something I just found out about and agents/brokers that send clients to those lenders get commissions so they might want images to sell that to buyers. Changing the green shag to modern hardwood or tile flooring isn't hard at all. Sending images out to a retouching pro isn't hard either.

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