PFRE is the original online resource for real estate and interior photographers. Since 2006, it has been a community hub where like-minded professionals from around the world gather to share information with a common goal of improving their work and advancing their business. With thousands of articles, covering hundreds of topics, PFRE offers the most robust collection of educational material in our field. The history of real estate photography has been documented within these pages.
For over a decade, photographers from around the world have participated in PFRE’s monthly photography contests, culminating in the year-end crowning of PFRE’s Photographer of the Year. With a new theme each month and commentary offered by some of the finest real estate & interior photographers anywhere, these contests offer a fun, competitive environment with rich learning opportunities.
PFRE prides itself on the depth and breadth of the information and professional development resources it makes available to our community. Our goal is to help real estate and interior photographers be successful while bringing the community together and elevating the industry as a whole.
In a previous article, I explained what it means to have a “Licensing Mindset” when it comes to shooting photos of residential and commercial spaces. As you adopt and develop this mindset, you can start to make money by licensing your images to product vendors. These are companies like tile companies, cabinet makers, faucet manufacturers, and so on.
To help get you jump started, we’ve prepared an easy step-by-step guide on how to put this into practice so you can add licensing into your workflow.
If you want to dive deeper into these steps (and much more) and learn how to proactively license your photos using the systems, techniques, and email templates that have helped me earn tens of thousands of dollars in additional revenue, then enroll in the Learn to License Your Photos course that’s available now at LicenseYourPhotos.com. PFRE readers can enjoy $100 off the course by using code: PFRE at checkout.
Step 1: Shoot Photos
Real estate, interior design, or architecture shoots all have potential.
Consider shooting more than your client needs for potential licensing opportunities.
Consider bringing a few extra props to help stage and style a space.
Look for wide, medium range, and tight compositions that show off the products within the space.
Shoot at a higher f-stop so more products in the frame are sharp.
Don’t forget to look for logos of product manufacturers while on site.
Step 2: Edit Photos
Crop so the composition shows off the product(s) the best way possible—make the products the star of the image.
Step 3: Identify Products & Vendors
Look for logos.
Use your client’s Instagram tags to help you.
Ask your clients.
Step 4: Contact Vendors
Find a contact at the company.
Send an email pitch to the contact that includes low-res samples.
Step 5: Negotiate Prices
Know how valuable your images are to the company.
Don’t trade for “credit” or “tags”.
Step 6: Deliver Files/Invoice & Get Paid
Send the vendor the images they requested.
Send the vendor an invoice.
Wait for your money to arrive.
Step 7: Celebrate Your Win
My go-to is a vegan donut, but you do you.
Step 8: Rinse & Repeat
Get back out there and do it all over again.
Look through your archives to see if you have any existing images you can try to license.
Based out of Fort McMurray in Alberta, Canada, Brandon runs Realpics, a successful volume based real estate photography business that photographs 750-1000 homes per year offering photography, videography, 3D tours, and measurement services.