Cameron in Southern California said:
I just found out that Realtor.com ran a feature story on their website about a property I photographed. They credited themselves on all the images. The listing agent contacted me when he saw the article reproduced in its entirety on the website of the Seattle Post Intelligencer. A Google search shows the same article reproduced on the websites of the New Haven Register website and the San Francisco Chronicle.
While the publication of the photos on all these sites is well within the usage license agreement I have with the listing agent (because they are licensed to use the photos for marketing the property while it's on the market), it is a good thing I have a stipulation in my T&C that all editorial use of my images must have a proper photo credit. That’s the “payment” I expect from those publications in return for the benefit they gain from using my images; gain that is apart from the benefit my client gains from the publicity for the listing. Because of my T&C, the listing agent followed up and got Realtor.com to correct the error in photo credit.
In other markets, a photographer’s insistence on photo credit may not benefit his/her business. Here in Los Angeles, people find me because they read photo credits on Curbed, LA Times, Dwell, CA Home and Design, WSJ (although that’s a sticky issue now since they are trying to grab rights to photos they publish), and even Instagram. So I try my best to stay on top of wherever my images appear. It’s part of my marketing.
This seems like a great policy for those who shoot upper-end properties that are likely to be promoted in large publications.