It's always enlightening to see the search strings that bring people to your web site. In looking at the PFRE blog stats I've noticed that even though the majority of the search strings that bring people to PFRE is the search string "real estate photography" there are also a many, more targeted strings, like "real estate photographers in xxx" where xxx is a city. If you click here or click on the jpg above you can see the Google results for "real estate photographers in honolulu".
These search results reveal several easy ways to get your real estate photography business in the top 5 google results for your city:
- Notice that the very top result is a list of business registered with google maps ( here's how you get on this local business list for free). If you aren't registered with maps.google.com do it now!
- Notice that PFRE reader and Honolulu real estate photographer, David Moore, shows up both on maps.google.com and in the PFRE directory. Another interesting fact that the Google condensed results for the PFRE directory page show two of the six listings in the PFRE directory. I have no idea how Google decided to choose these two PFRE directory entries out of the six in the directory.
- Notice that Michael Mimiaga made it in the top 5 results by having a craigslist.org listing for his business. This works well and is free but craigslist ads need to be reposed every 7 days. You can ease this re posting task buy using one of the auto posting applications.
- Only Anthony Calleja, a Honolulu photographer that managed to get his site in the top 5 results. This reflects the fact that it is relatively difficult to get an individual site in the top five of Google results.
In summary, Realtors use Google extensively to find a real estate photographer in their local area. As a photographer, it's super important to get your work in front of potential clients. The best way to do that is to build a portfolio web site and make sure it shows up in the top 5 Google results for your local city. There are 3 good ways (numbers 1 through 3) to do this without having to become a "SEO jock".