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What are some tips for real estate photographers promoting their services via Facebook and Instagram? What information should the photographer include when posting property photos or videos? I like to include the agent's name, contact info, property address, MLS#, and then link to the listing. I like to show that I can help advertise an agent and the property. Anything I am missing? Anything that should not be included?
We've talked about this subject about a year ago. As you see from the comments, some readers report success marketing real estate photography services via social media and some have difficulties and complaints about it.
Here are my suggestions for using social media:
If you enjoy using social media, I think having a presence on all the major venues and seeking out listing agents can be very effective. You have to like it because it is a time investment.
Some real estate photographers with a large following charge their clients to promote their listings. Be careful not to post photos before the listing becomes active on the MLS.
I think Instagram is evolving as a photographers portfolio. For more detail on this see the Peter McKinnon video above.
I think it is useful to look at what successful interiors photographers post on social media. What I've noticed is typically they don't post everything they shoot. They post only their very best work.
Promoting a clients listing is very different than promoting the quality of your work. I think you need to be clear on what the purpose of the post is.
Does anyone else have advice about how real estate photographers should use social media?
Larry Lorhman is the founder of the PFRE website, blog, and community. Over the decades, he came to be known as one of the founding influencers in the real estate photography industry. He is the author of many books, including the popular “The Business of Real Estate Photography“.