PFRE is the original online resource for real estate and interior photographers. Since 2006, it has been a community hub where like-minded professionals from around the world gather to share information with a common goal of improving their work and advancing their business. With thousands of articles, covering hundreds of topics, PFRE offers the most robust collection of educational material in our field. The history of real estate photography has been documented within these pages.
Lightroom Presets take your images to a whole new level. Lightroom uses the term presets to name a set of adjusted filters to add a unique visual effect to the photos. If you learn how to save presets in Lightroom Classic CC, it will be easy for you to create presets according to your own preference.
For over a decade, photographers from around the world have participated in PFRE’s monthly photography contests, culminating in the year-end crowning of PFRE’s Photographer of the Year. With a new theme each month and commentary offered by some of the finest real estate & interior photographers anywhere, these contests offer a fun, competitive environment with rich learning opportunities.
PFRE prides itself on the depth and breadth of the information and professional development resources it makes available to our community. Our goal is to help real estate and interior photographers be successful while bringing the community together and elevating the industry as a whole.
What are some tips for real estate photographers promoting their services via Facebook and Instagram? What information should the photographer include when posting property photos or videos? I like to include the agent's name, contact info, property address, MLS#, and then link to the listing. I like to show that I can help advertise an agent and the property. Anything I am missing? Anything that should not be included?
We've talked about this subject about a year ago. As you see from the comments, some readers report success marketing real estate photography services via social media and some have difficulties and complaints about it.
Here are my suggestions for using social media:
If you enjoy using social media, I think having a presence on all the major venues and seeking out listing agents can be very effective. You have to like it because it is a time investment.
Some real estate photographers with a large following charge their clients to promote their listings. Be careful not to post photos before the listing becomes active on the MLS.
I think Instagram is evolving as a photographers portfolio. For more detail on this see the Peter McKinnon video above.
I think it is useful to look at what successful interiors photographers post on social media. What I've noticed is typically they don't post everything they shoot. They post only their very best work.
Promoting a clients listing is very different than promoting the quality of your work. I think you need to be clear on what the purpose of the post is.
Does anyone else have advice about how real estate photographers should use social media?
Larry Lorhman is the founder of the PFRE website, blog, and community. Over the decades, he came to be known as one of the founding influencers in the real estate photography industry. He is the author of many books, including the popular “The Business of Real Estate Photography“.