I was gearing up to get started in this business when, more quickly than anticipated, I was connected with one of the biggest realtors in town and I was quickly shooting multi-million dollar homes—very high-end for the area. The client is awesome to have and pays well. Great! The only thing is, now I need to ramp up and get more volume in order to make a real living at this.
So my question to you is, how should I market myself? I want more volume, but I want to maintain what I’m doing with this Realtor and cater to the upper-end if possible.
You have a great start if you are already shooting for one of the top Realtors in your area. The very best way to market is by referral. Make sure you are meeting your top Realtor's needs and ask her to recommend you to her friends.
Referral marketing is very powerful and used widely in the real estate industry. Realtors use this technique and understand it well. For real estate photography, the process works like this:
There are many more secondary parts of marketing (here is a beginner's summary) but getting the referral process going is very important!