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PFRE is the original online resource for real estate and interior photographers. Since 2006, it has been a community hub where like-minded professionals from around the world gather to share information with a common goal of improving their work and advancing their business. With thousands of articles, covering hundreds of topics, PFRE offers the most robust collection of educational material in our field. The history of real estate photography has been documented within these pages.
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The Render Flames tool in Photoshop is a very powerful and dynamic tool that lets you add fire in just a few steps where there otherwise wasn't one in your photo. In this video, I demonstrate step by step how you can have Photoshop render a fire into a ...

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The PFRE Community Forum is an online resource for discussing the art and business of Real Estate and Interior Photography.
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For over a decade, photographers from around the world have participated in PFRE’s monthly photography contests, culminating in the year-end crowning of PFRE’s Photographer of the Year. With a new theme each month and commentary offered by some of the finest real estate & interior photographers anywhere, these contests offer a fun, competitive environment with rich learning opportunities. 

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PFRE’s Annual Conference in Las Vegas provides real estate and interior photographers from around the world an opportunity to meet on an annual basis, to learn, share best practices and make connections. Many of the leading names in our field are selected to speak on topics aimed at improving our craft and advancing our business. It’s a comfortable, relaxed environment that is fun, easy to get to, and affordable.
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PFRE Virtual Conference 2020 Announcement: Presenter Line Up Part 2 of 2

*Early bird tickets go on sale September 28th* Here are the remaining ...

PFRE Virtual Conference 2020 Announcement: Presenter Line Up Part 1 of 2

We're a few short months away from the PFRE Virtual Conference 2020 an ...

Reader Poll: Which Topics Should Be Covered at the 2020 PFRE Virtual Conference?

Planning is well underway for the 2020 PFRE Virtual Conference and we' ...

PFRE Conference 2020 Announcement

As many of you know, last year we hosted the first-ever PFRE Conferenc ...

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The PFRE podcast is focused on having meaningful conversations with world-class photographers, business professionals and industry leaders, with the goal to inform and inspire.
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PFRE prides itself on the depth and breadth of the information and professional development resources it makes available to our community. Our goal is to help real estate and interior photographers be successful while bringing the community together and elevating the industry as a whole.
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How Does the PFRE Coaching Program Work?

Published: 18/01/2019
By: larry

Ray in North Carolina asks:

I am 5 years into the business but need coaching to help me get to the next level. I know there are lots of great coaches listed on the PFRE site and going thru the process of selecting one is a bit daunting. Has there been an article on PFRE outlining how a coaching program works? The concepts I'm interested in are: 1) How does the basic relationship work? 2) Are contracts usually signed? 3) What criteria should a prospective student consider when interviewing potential Coaches? 4) How are fees charged?

Here's how PFRE Coaching works:

Over the years, I've assembled a list of PFRE readers, contributors, and participants who I know are some of the best in the business and provide coaching in some form.

Everything to do with the coaching is totally up to each individual coach. Brandon and I are not involved in their coaching process except deciding who is listed on the coaching page. We ask that each coach have a link to a page on their website that has a description of their coaching. People who have used the various coaches can comment on their coaching experience at the bottom of the coaching page.

The way to choose a coach is to go through the coaches' websites and portfolios to see their work and how they generally describe their coaching process. Then contact the ones that you like directly and get more detailed info directly from them.

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