Martina in Atlanta asks the following question:
I am just starting out in real estate photography. The problem I am encountering is that many real estate agents hire company's that provide virtual tours and a whole marketing package (flyers, virtual tour, weekly sellers report etc.) They also provide photographers. I signed on with a company like that in hopes to develop relationships with agents. When asking the agents why they use these companies instead of using independent photographers they say that they love the marketing advantages that come with it.
The problem for the photographers signing on with these companies is that the company takes a pretty good percentage from the little they charge for the photography service. So the photographer ends up with a very small compensation for a lot of work. So, my question is how do you all compete with this?
The majority of readers of this blog are competing with to some extent with the larger regional and national companies that provide real estate photography services in their area and most do very well at it.
Here is what you need to do to compete:
Many of the photographers featured in our success stories category started out working for large national tour companies and became independent. One of my favorite independent real estate photographer success stories is Peggy in Tampa. Peggy started out working for a national tour company for $30/shoot and eventually was so successful that she had to hire two employees to keep up with the work. Peggy is now retired and her sister is running FastPix Real Estate Photography.