Can we get an update on marketing against TourFactory? I've read your 2009 post and maybe more might be said now.
TourFactory has always been a great example of a great tour that includes other marketing products for property marketing. And in many markets independent real estate photographers need to compete against TourFactory. So what can you do to compete against TourFactory tours? Independents cannot use TourFactory tours as a part of their product.
I think that in recent years TourBuzz.net is a natural solution for competing against TourFactory. TourBuzz.net has most (not all) of the features of TourFactory and TourBuzz.net is designed for independent real estate photographers. A couple of things you might provide in addition to TourBuzz.net tours would be, Rider signs with the URL/QRcode of the tour and high-quality flyers if these features are important in your market.
Mike's question prompted me to go check out what Tere Foster, one of the top luxury listing agents in the Seattle market and the US, is doing for marketing these days. Tere used to use TourFactory.com for her tours. She no longer does. Rather the "Virtual Tour" links on her listings are all just video these days. This is an indication that at least in the luxury Seattle market there is a trend towards using video rather than traditional tours. Seattle is a progressive market which may be ahead of other markets, but this suggests that one way to compete with TourFactory is to produce video to compete with traditional tours.
Do you compete with TourFactory in your market?