Aaron in Columbus, OH asks:
How can we compete with photographers offering $100 HDR photography and $100 property videos? In my town, HDR, free drone's, free sky replacement seems to be the new thing and it feels like an impossible business model to survive on. At those prices, after taxes, time, travel and costs, I might as well work a 9-5 job and make more money with far less stress and time.
Yes, in most every market there are photographers trolling the bottom of the market for listing agents that want the lowest prices. And there are always agents looking for the lowest price. This is because 80% of the listing agents could be making more at Mickey D's! At the same time, there are also agents that are willing to pay for top-notch quality and great service. I think this is a phenomenon going on in all the large markets.
So, do what you do well, provide great service, and focus your marketing on the upper 10 or 20 percent of listing agents that want to look good by doing top-notch marketing.