Denise asked the following:
I would be interested to hear how other photographers price real estate photos when asked for an add-on video tour. Even if you structure a tour using the same or similar images from the stills, there is obviously added work to put together the tour video. Realtors of course would like the video just thrown in or at minimal cost. I am starting out at the videos and would value advise to structure a fair fee where I'm not taken advantage of nor pricing my services out of the market. As I see it, producing the tour is nearly as time consuming as the rest of the editing and should be an added cost of nearly the same value as the shoot.
There are a number of approaches being taken to property video out there. What you charge depends mostly on which approach you use. Since doing video is more difficult than shooting still photos, it should be priced as a separate product--not an add-on, unless you are referring to YouTube videos generated from stills (#4 below):
- Cinematic video: In this approach, you use a slider and/or a crane to shoot a unique story or view of the property and use a music track to narration soundtrack. This type of video is much more difficult and time-consuming than doing a still shoot so you need to charge much more (2 or 3 times a still shoot).
- Walk-through video: In this approach, you use a stabilizer of some type and walk through the property showing the major areas of the property. This kind of video is going to take as much time as a still shoot so you'll need to charge at least as much as a still shoot; probably more.
- Tactical video: TourBuzz.net allows you to shoot short video clips and insert them into a traditional tour of still shots. Perhaps the agent introducing the property, or clips of features that benefit from video. This approach takes much less time on site and editing so you'll need to charge more than stills but not that much unless you need to spend a lot of time with the agent coaching and directing them. This is probably the place to start out in a video. This is real video and can add real value but it is not as difficult and you don't have to charge as much as #1 or #2 above.
- Automatically generated YouTube "video" from still photos: There are many ways to automatically generate this kind of "video" and there are thousands of them out there. It costs very little to generate and technically, is not really video--they are just stills presented in a different, lower quality form. TourBuzz.com charges $5 to automatically generate a branded and unbranded YouTube video from your still tour. I think you are better off forgoing this option!
Also, what you charge for any of these should carefully consider your local market.