Richard in New Mexico is struggling to get started in real estate photography and needs help. Here is his account of his efforts in the last fourteen months:
Beginning February 2014, I began concentrating on residential real estate photography. I have over 50 years experience as a photographer and have worked every area of photography except residential real estate. I began my career in 1961 as a photojournalist. Now, being retired and other causes I need to start working again. So I purchased a realtor list from Info USA. It contains over 600 realtor names, physical addresses, email addresses and phone numbers. I then signed up with Mail Chimp and began an email campaign sending out one email every week. In every email I attempted to offer something of value even if it was outside real estate photography, like how to shoot your children and things like how to shoot a winter snow scene without it looking gray and gloomy. About once a month I offered a monthly special or around the holidays a holiday special. These offers where everything from a discount on a listing shoot to a nearly free family portrait or a business head shot. Well after 14 months I have had a grand total of two residential jobs and four commercial shoots. The fee for the resident jobs was $200.00 each and each of the commercial job were about $550 with the largest being $1,250. Gross income $3,300 for the year. Further on every offer I made in the emails I have NOT had one realtor take my offer. Several times I offered my $200 package as a 2 for 1 sale. Other offers were for a 10-20% discount plus an Ala-Charte item for FREE. My packages are priced as follows: GOOD $99.00, BETTER $150.00, BEST $250.00 and PREMIER starting at $450 with preview walk thru required and I provide a written estimate of cost based on wants and needs. Here is the hooker, last week I offered a $250 photo package for absolutely FREE...No Charge! FREE! Not one Realtor call for an appointment!!
There are several problems that I see in your marketing:
Sounds like your problem is not competition but educating the listing agents. Here are some suggestions for changes in your approach that may help:
I'm sure others will have more ideas.