PFRE is the original online resource for real estate and interior photographers. Since 2006, it has been a community hub where like-minded professionals from around the world gather to share information with a common goal of improving their work and advancing their business. With thousands of articles, covering hundreds of topics, PFRE offers the most robust collection of educational material in our field. The history of real estate photography has been documented within these pages.
All Articles


The Render Flames tool in Photoshop is a very powerful and dynamic tool that lets you add fire in just a few steps where there otherwise wasn't one in your photo. In this video, I demonstrate step by step how you can have Photoshop render a fire into a ...



The PFRE Community Forum is an online resource for discussing the art and business of Real Estate and Interior Photography.
Join The Discussion


View Now


For over a decade, photographers from around the world have participated in PFRE’s monthly photography contests, culminating in the year-end crowning of PFRE’s Photographer of the Year. With a new theme each month and commentary offered by some of the finest real estate & interior photographers anywhere, these contests offer a fun, competitive environment with rich learning opportunities. 

Contest Rules


View / Submit


View Archive


PFRE’s Annual Conference in Las Vegas provides real estate and interior photographers from around the world an opportunity to meet on an annual basis, to learn, share best practices and make connections. Many of the leading names in our field are selected to speak on topics aimed at improving our craft and advancing our business. It’s a comfortable, relaxed environment that is fun, easy to get to, and affordable.


PFRE Conference 2020

Registration not open yet
App Store

Latest News

PFRE Virtual Conference 2020 Announcement: Presenter Line Up Part 1 of 2

We're a few short months away from the PFRE Virtual Conference 2020 an ...

Reader Poll: Which Topics Should Be Covered at the 2020 PFRE Virtual Conference?

Planning is well underway for the 2020 PFRE Virtual Conference and we' ...

PFRE Conference 2020 Announcement

As many of you know, last year we hosted the first-ever PFRE Conferenc ...



The PFRE podcast is focused on having meaningful conversations with world-class photographers, business professionals and industry leaders, with the goal to inform and inspire.
All Podcasts

Coming Soon...



PFRE prides itself on the depth and breadth of the information and professional development resources it makes available to our community. Our goal is to help real estate and interior photographers be successful while bringing the community together and elevating the industry as a whole.


Coming Soon...

Great Client Closing Gift Idea From Susanne Hayek

Published: 26/07/2007
By: larry

Susanne Hayek sent me a great suggestion for a product to market to your Realtor clients as closing gifts. Susanne says she uses to make beautifully printed coffee table style books. These books also work nicely as an elegant way to present your portfolio of images. Another similar site that a portrait photographer friend of Susanne's uses and likes is

8 comments on “Great Client Closing Gift Idea From Susanne Hayek”

  1. Susanne, do you sell these to your Realtor clients? If so, you are already paying around $40 for the book, including shipping. How much do you charge your clients for these books? And how much time does it generally take you to lay out a full book? Do you just have ship the book directly to your client, or do you deliver them? Just cursious because it is a great idea for a Realtor to give something like this as a closing gift, but I wonder how profitable it can be for a photographer...

  2. Take a look at Blurb.

    I have not used them, but I plan to in the future. They have a great tutorial pdf as well as a software download for laying out the books. For PC and my new Macbook!

  3. Hi Cherie...What I do is charge the Realtor the cost of the book plus my time laying it out. I charge $50/hour for computer time and an average book is an hour. It's not a huge money maker but it's also not a lot of my time and my clients really like it. I always have some verbiage like "Compliments of Sally Realtor" and their company name and contact information on the last page, and of course my byline. I don't mark up the book because they can go online and see the real prices. I have the book delivered straight to the Realtor. I look at it more as a value added/loyalty builder than a big money maker.
    Ian...thanks for the additional info...I plan to look at it.

  4. I don't know how prices compare but - or are other book sites. I have thought about this for sometime also. I have had agents give large framed prints of beach views from their homes as closing gifts ...... not too much money in it for me - but keeps you tight with the agent. I used to consider it marketing.

  5. Well, I was just thinking that it may be a way for my assistant to make some extra money. Technically, my assistant is my younger sister. She is in college, and she builds all of my tours for me. I pay her $10 per tour, and they take her about a half hour to build and upload to my host server. She's still in college, so the situation is perfect for her because she can work from home and it doesn't interfere w/ schoo.. She will also soon be a new mom, and her husband would prefer that she stay home with the baby for the first few years. So, I'm trying to find a way to help her make some extra cash without ever having to leave the house. This would work well for her, and as you said it would be an added value to my clients.

  6. I've used these for portfolios since the first of the year and I create them for various artists that I shoot art work for but I've never thought to offer them as something that a Realtor could give a client. I also use apple books which offer a less expensive paperback version. I've taken to designing the pages in Illustrator and just up ploading full page sized "images". It gives me a lot more options for design and it looks more custom.

  7. And for the Mac users in the crowd, just use iPhoto. I do this for all of my clients that buy new construction. I take pictures of the home in various stages, then deliver the book after they close. I keep it a surprise, but they love it, and it helps with referrals. iPhoto lets you add text, so I add a note as the first page, and all of my info on the last. The new owners are so proud of their house that they show that book to all their friends, and we usually get a call. Plus, compared to some of the prices listed here, I'd say it's one of the least expensive options. Quality is excellent, and delivery is fast.

Leave a Reply

Your email address will not be published. Required fields are marked *