Gary in the Chicago area says:
One of our competitors in the Chicago area is Fotosold. If you look at their website, their prices seem average, if not a touch high.
I’ve been a little under the weather recently and unable to get out taking pictures. One of my favorite agents stopped by the house to visit me and see if anything had changed so that I could work for him. The brokerage he works for has an agreement with Fotosold, so we both decided he should use them for 2 listings that had to be done now.
I was amazed how cheap they’re working for "contracted" brokerages. I watched as he booked a shoot for a 3,600 Sq., ft. house, to include 25 pictures, including a pole shot, a 2-minute video, which he paid an extra $47 so he could be included, for a total price of $190. The other shoot, a basic 15 shot job, was $115.
What's going on here is that Fotosold is contracting with brokerages to do a predetermined number of shoots at a discounted rate. This marketing technique isn't all that common in real estate photography but over the years, I've run into a number of independent real estate photographers that negotiate a contract with an office to shoot all or most of their listings for a 15 or 20 percent discount in price. Fotosold is doing a similar thing with their Loyalty Rewards Program. The more shoots they do for a client, the cheaper the shoot price is, down to a predetermined level. It's a volume discount.
It's not for everyone but it can get you more work than not doing it.