“I’m trying to ramp up my real estate photography business and it seems as though doing video is the next thing. But, I haven’t shot have any real estate videos yet and I’m not sure how I get started with that part of the business. I’ve done pretty well for my first couple of years doing the photography thing but I don’t have agents who list those big, beautiful houses that would look great in my portfolio and allow me to start getting some videos on my website that shows I can do higher-end stuff. Could you offer some tips on how to approach established agents and offer video to build that part of my business?”
First, I’m thinking that, in the same way you had to make sure that your photography chops were at a level that gave you confidence to approach agents in order to start your photography business, it’s important to show that you know what you’re doing on the video side. Studying what others are doing with video is a good start and you can get some ideas by looking at the videos submitted to the PFRE Videographer of the Month contests. If you click here, you can see the current entries in this month’s contest, and at the top of the page, there are links to previous contests going back over two-and-a-half years!
The best and easiest way to get practice in doing videos is to video your own home and your friends’ homes; just to get the technique down. Once you’ve done that, building your video portfolio is pretty much the same as building a stills portfolio--just introduce yourself to agents and make them aware of who you are and what you’re wanting to accomplish. Most importantly though, don’t even try to cover up the fact you are a beginner; it’ll be pretty obvious to the agent! Anyway, here are a few other suggestions to help point you in the right direction:
I’d love to hear from other videographers in our community to give Jackson other ideas to think about!