In the past, we've talked about how getting control of your email is key to your business success. But just this week I've talked to several readers that have serious email issues and don't even seem to know it. Here are the issues:
- Never put your email address anywhere on your website or in the clear on the web. SPAM bots scan the net looking for strings that are email addresses. So letting bots see your email address is one of the ways to get more SPAM. This is what contact pages are for. The reason contact pages have forms to fill out to send the email is so you can hide the email from those nasty little bots! Many people have their email addresses displayed just below the contact form. NO!
- Never use one of those e-mail verifier services to eliminate your SPAM! I've tried exchanging email with a reader that is using a service called Boxtrapper that rejected my response and wanted me to click on a verification link to prove I wasn't a bot that was hard to find in the rejected email. It was a disaster! All I wanted to do was help the guy out but within minutes there was smoke coming out of my ears because his lame SPAM protection made it so difficult to answer him. I lost all interest in helping him. This is exactly what will happen to anyone else (like a client) who tries to talk to you.
The bottom line is: The way to eliminate SPAM is be careful where you put your email address and control and eliminate your SPAM with a trainable SPAM filter like Gmail has. I spend most of my life on email and I have little or no SPAM in my Inbox because I use Gmail and train it to put SPAM in the SPAM filter. It is simple and it works brilliantly! Gmail works better than Apple mail and other email readers because this kind of AI is Google's core competency. It's what they are good at. The technology to protect your Inbox is a lot like search.