PFRE is the original online resource for real estate and interior photographers. Since 2006, it has been a community hub where like-minded professionals from around the world gather to share information with a common goal of improving their work and advancing their business. With thousands of articles, covering hundreds of topics, PFRE offers the most robust collection of educational material in our field. The history of real estate photography has been documented within these pages.
All Articles


Clicking on Show to view the storage destination of your Lightroom catalog

Lightroom Classic CC catalog functions as a database to track and manage your photos. You can store your Lightroom Classic catalog on an external hard drive if you have less space on your internal drive, use more than one laptop, or need access to the catalog while traveling.



The PFRE Community Forum is an online resource for discussing the art and business of Real Estate and Interior Photography.
Join The Discussion


View Now


For over a decade, photographers from around the world have participated in PFRE’s monthly photography contests, culminating in the year-end crowning of PFRE’s Photographer of the Year. With a new theme each month and commentary offered by some of the finest real estate & interior photographers anywhere, these contests offer a fun, competitive environment with rich learning opportunities. 

Contest Rules


View / Submit


View Archive


PFRE prides itself on the depth and breadth of the information and professional development resources it makes available to our community. Our goal is to help real estate and interior photographers be successful while bringing the community together and elevating the industry as a whole.

Conference News

No items found

Full Frame: Help For Organizing Your Real Estate Photography Business

Published: 11/03/2017

Recently, we talked about some alternatives for real estate photographers to get help managing their clients so I thought it may be useful to point out some of the features of "Full Frame," one of the PFRE advertisers.

Full Frame Systems started their real estate photography business in 2008 in the Southern California market. They couldn't find a good client management system so they decided to build their own. After 7 years of development, they started offering the FullFrame software to other real estate photographers.

Barry Fisch, the founder of Full Frame, noted that “If this platform would have existed when I started my business, my success would have come much more quickly.” Barry goes on to say “I’m adamant about keeping Full Frame’s pricing affordable since many real estate photography business have times when volume varies.” Their flexible pricing allows you to move from one package to another, based on your actual volume of business. Full Frame tools include:

  1. Client and administration software
  2. Media delivery
  3. Flyer creation
  4. Photo tour creation
  5. Individual Property websites
  6. Interactive 3D Tour embedding for Matterport and iGuide
  7. Social media syndication
  8. Downloadable client and billing reports
  9. Automated email notifications
  10. Order forms that include customizable packages and add-on services

Here is a link to their features page that has videos that overview the FullFrame software. I recommend you get a Full Frame demo here.

Larry Lohrman

7 comments on “Full Frame: Help For Organizing Your Real Estate Photography Business”

  1. Last year Barry was kind enough to not only demonstrate Fullframe to my photography students but also gave them a great intro offer. 2 of the real estate photographers in the course signed up and loved it. They said that the software automated so many of the big things, but it was some of the little things that made the biggest difference in their business.

    Whether you look at fullframe or other management software, if you are in business for yourself, automation is one of the most important keys to a successful business

  2. Well, I can't say their website is real informative. It seems odd to me that you have to request a demo for more information. Especially for pricing.

    Can anyone tell us what their pricing is?

  3. Erik M, it happens. We're only human, dude.

    Expertise, how long do you keep your photos? I keep everything for six months after the date of the shoot and then it's gone. Long-term photos are the ones I pick to be my best work for my portfolio, and they can stay on the main hard drive and an external plus a long-term cloud backup. For online delivery to clients you have a lot more leeway, just make sure they've downloaded the photos and then delete them from the shoot folder or whatever it is FF calls it.

  4. I have been using gofullframe for almost a year now, and I would have to recommend that people not use this platform. I was very excited in the beginning because the platform provided most of what I needed until I have my business up and running enough to have a website built, a $30,000 endeavor. But, Barry (the owner) has been promising an update since I first reached out to him abou his platform. His client support is neglectful or non-existant. He has left me without solutions to a number of problems with his platform. He will reply to an issue by dismissing it, and when pressed about the problem simply ignores phone calls and emails. Find a company that has more respect for their clientelle.

Leave a Reply

Your email address will not be published. Required fields are marked *