Author: Tony Colangelo
Recently, I posted an article that presented the case for delivering diptychs as part of the photos we send to our real estate agent clients for their listing. Shortly after it came out, a number of people reached out to me asking for details on how they could go about actually creating a diptych. So on the assumption that there are others in our community wanting to get this information, too, I thought I’d pull together a quick video on my approach to doing so. Given that the folks who've reached out to me shared that they were unfamiliar with Photoshop and/or creating diptychs, I've made this video in a step-by-step format that is, hopefully, easy to follow. In any case, I'm confident that even if you don't know Photoshop very well, once you get the hang of it, this technique will help you create a diptych in no time!
That said, I have no doubt that there are lots of folks in our community who are far more savvy and proficient in Photoshop than myself and who have better/easier ways to do diptychs than what I’m describing in the attached video. If so, please do leave your suggestions/tips/technique in the comments section below... it's always great to learn new ways of doing things!
In any case, I hope you find value in this video.
P.S. In my previous article on diptychs, I forgot to mention that even if your clients don't want them, they are still very useful to you--particularly for augmenting your website. In fact, placing diptychs in your website galleries serves two key purposes. First, even though a diptych shows two photos, it shows up on your website as one image, of course, and thus, allows you to "sneak in" additional images. Second, and perhaps more importantly, diptychs serve to break the pattern of always seeing one landscape orientation shot after the other. The reviewing the best practices in the field of web-design, I found that when the viewer notices a set pattern in going through a website gallery, it anticipates that pattern continuing and, if it does, it can lead to that viewer experiencing the gallery as being monotonous. Incorporating diptychs (as well as single images in vertical/portrait orientation) into your galleries/portfolios, can break that monotony and keep the viewer interested in your gallery and remaining on your site longer.