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PFRE is the original online resource for real estate and interior photographers. Since 2006, it has been a community hub where like-minded professionals from around the world gather to share information with a common goal of improving their work and advancing their business. With thousands of articles, covering hundreds of topics, PFRE offers the most robust collection of educational material in our field. The history of real estate photography has been documented within these pages.
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The Render Flames tool in Photoshop is a very powerful and dynamic tool that lets you add fire in just a few steps where there otherwise wasn't one in your photo. In this video, I demonstrate step by step how you can have Photoshop render a fire into a ...

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For over a decade, photographers from around the world have participated in PFRE’s monthly photography contests, culminating in the year-end crowning of PFRE’s Photographer of the Year. With a new theme each month and commentary offered by some of the finest real estate & interior photographers anywhere, these contests offer a fun, competitive environment with rich learning opportunities. 

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PFRE’s Annual Conference in Las Vegas provides real estate and interior photographers from around the world an opportunity to meet on an annual basis, to learn, share best practices and make connections. Many of the leading names in our field are selected to speak on topics aimed at improving our craft and advancing our business. It’s a comfortable, relaxed environment that is fun, easy to get to, and affordable.
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PFRE Virtual Conference 2020 Announcement: Presenter Line Up Part 2 of 2

*Early bird tickets go on sale September 28th* Here are the remaining ...

PFRE Virtual Conference 2020 Announcement: Presenter Line Up Part 1 of 2

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Follow These Three Steps for Effective Outsourcing

For anyone who has been following the PFRE blog for the past few years, you know I started outsourcing my post-processing in 2016 when a massive wildfire wiped out my city. My competition left town and my volume doubled, so I had no choice but to find help.

Back in 2016, outsourcing was a very sensitive topic. While it might still be in some areas, I think, for the most part, it has become a critical aspect of many high volume real estate photography businesses.

We get messages all the time asking how to find a good, sustainable post-processing company to trust. The explosion of overseas outsourcing companies has made the task of finding and creating a long term relationship with a reputable outsourcing partner nearly impossible. That said, here are a few steps to help make the process less painful.

Identify and Qualify

With literally hundreds of outsourcing companies available online, the best ways to cut through the noise are:

1) Ask your peers for recommendations (Facebook groups, industry contacts, PFRE forum, etc.)
2) Check out the companies listed on the PFRE preferred vendor list.
3) Try a standard Google search and contact 4-6 companies that stand out to you. (Don't get hung up on the top results or paid ads.)

Once you have identified 4-6 candidates, use this free PDF download to vet them.

Train and Mentor

This is critical. You MUST put in the work. How many times have you heard about someone trying to outsource their editing only to give up a month later? I went through about five companies before I found one that I thought had real potential. Once I committed to them, I put a ton of time into training and mentoring them on my workflow. I'll admit, it was painful in the beginning, but once they got it, my business (and life) was changed forever.

Training and mentoring your future outsourcing company is very front end heavy from a work perspective, but it's well worth the trouble. I recorded a series of in-depth videos detailing my standard workflow as well as all the little hacks that I use to maintain efficiency on-site.

I used the following training method (learned from John C. Maxwell), and it worked like a charm.

  • I do, you watch.
  • I do, you help.
  • You do, I watch.
  • You do, I help.

Once they understood my shooting style and workflow, we didn't need to talk more than a couple of times per month. It took about four months to get things to the point where I could barely tell the difference between my edits and theirs. This is when I stopped editing my own images entirely and haven't looked back.

Maintain

Maintenance is the easy part. Any time I upgrade my gear or change my workflow in any way, I record a new video and update my editors on the potential impacts of these changes. They have become adaptable, forward-thinking, and are now an invaluable part of my team.

In Summary

  • Find the right team
  • Train them
  • Be consistent
  • Be patient
  • Be fair
  • Treat them with loyalty and respect

The rest will take care of itself.

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