The title of this post is a tweet by Daniel Jalkut, of Red Sweater Software. Last week Apple released it's long awaited Final Cut Pro X. The release has film editing Hollywood and broadcast pros (like the video editors at Conan O'brien) taking to the streets with pitch forks. Daniel's tweet (Final Cut Pro X review: Apple will happily piss off 5,000 professionals to please 5,000,000 amateurs) says it all. The Hollywood film editors that have been using the previous version of Final Cut Pro are pissed because of everything that has been left out but users like me, formally a iMovie user, think FCP X is the greatest thing since sliced bread. What's going on here? How could Apple make such a mistake? Speculations are all over the map.
I don't think this was a mistake. I think Apple make a calculated decision to change the focus customer base of FCP X. This release is targeted at the huge numbers of people that are moving into area of creating web video with DSLRs. Apple is very good at strategic positioning. They understand that web video is the future and they are positioning FCP to dominate this part of the market that is exploding.
This all has the Hollywood and broadcast video editors looking at Adobe Premere Pro, Avid or sticking with the old version of FCP until Apple adds back the currently missing features into FCP X they need. Yet most of the video editors that are not creating feature films and TV programs see FCP X as everything they need: fast, the next step beyond iMovie and easy to learn.
I am a long ways from learning FCP X but so far I am very impressed. It is lightning fast, feature rich and very easy to learn if you are a iMovie user.
Christian Fitzpatrick, the "president of PlatiumHd.TV production" says, "What I love about it is it's speed. This is a program that takes advantage of every skerrick of power that modern Macs have. I've already cut a couple of vids in there and Wow! it is so quick, it's rather unbelievable."
I think this strategic move buy Apple is another confirmation of how big the trend for creating web video with HDDSLRs is.
Update: June 30, 2011: Apple answers FCP X questions.