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Featured Real Estate Video by Beeston Media

In: 
Published: 16/02/2019
By: larry

This week's featured real estate video is by Beeston Media of Bristol, UK. Hamish describes this video as follows:

The film was shot as a simple home/area sales film to sit on the developer’s website. We also shot stills on the same day. The challenge with the film, as with many for our developer clients is that the house still had areas which were unfinished. This is easier to shoot around/sort in post-processing for stills but can be tricky for video. Also, the house was only partly furnished so it looks more bare than I would have liked. A couple of drone shots were shot on a later day when we were in the area shooting another property.

The camera was the Sony Fs7 and Canon L series lenses. Grip included Wally Dolly track for gliding shots of up to 4m (my favourite piece of kit for RE films) and also a DJI Ronin gimbal. The tracking shots of other houses on the estate were shot from the side door of the van with the Fs7 on the gimbal.

11 comments on “Featured Real Estate Video by Beeston Media”

  1. Thoughtful from beginning to end and beautifully executed. Love the extreme close-ups of the various details interspersed throughout. A wonderful piece of work ... well done!

  2. I'll play devil's advocate.

    This is as good an example as any of how to squander video's potential to appeal to buyers (and sellers). It's largely a collection of shots that would be better as stills, backed by a semi-random music track that will annoy many of the viewers.

    Are production values really the most important aspect of video?

    If this is all that real estate video has to offer, it's no wonder that more agents aren't buying it.

    Can anyone cite any other product that's marketed with video like this?

  3. One of the things about photography and video too is that everyone will have a different take and opinion of whether they are good, well done technically and visually and whether they will sell a property. And so much depends of where you are coming from. We as photographers/videographers can easily fall into a certain visual esthetic and accept accepted approaches just because others in the field, perhaps those that are more experienced with more time and skills under their belt shoot in a certain way, although I have seen a lot of different approaches to shooting video for real estate.

    But I love this video personally baring the shots taken from the van. But I also know that there are situations where you simply are not allowed to shoot with a drone so have to figure out how to get a similar type of shot. I really like the easy pacing of the clips, I like the music personally since it takes second place to the visuals rather than taking over from what you are seeing. I think the pans, the "sliders", the gimbal shots are all nicely paced an done. No clips are too long or too short. And while the house was probably staged, I did not worry about lack of furniture stocking. So personally I really liked the video and I do think that if I were a potential buyer of the house it would move me to find out more.

    I liked the close ups of details of the architecture but found there were too many when they included close ups of the chandeliers and other subjects that are not actually part of the house but part of the decorations. I liked the treatment of the stairs and stove especially.

    The the final opinion that is the only one to count is that of the client and the client's client. Most of my clients use the stills and video to market themselves to obtain listings rather than actually sell the properties. Make the owner happy and you probably get to gain or keep the listing. But I love to see these videos since they give me ideas.

  4. Hamish delivered. The complimentary shots are great. From wide angled to structural details. Spectacular. Everything about this video has an audience in mind. A sophisticated one I might add. I just want to know if there's a large underground parking garage?

  5. Thanks for the comments everyone. The debate re 'do you need a high production video to sell a property' is clearly going to run and run. All I know is that my developer clients are happy to spend good money on my films, in addition to having 'regular' sets of stills. Why should they bother with this extra expense if stills (or stills videos) are all you need?

    I hear various reasons from developers and agents. 'International buyers all expect to watch a video these days', 'a film shows off the flow and inter-connections of a property way better than stills', 'the mood of the film shows off our brand perfectly' and 'the film is a showcase of our work for potential future customers'.

    They seem like good enough reasons to me. As an aside, I think my main reason for believing these films have a place in the RE industry is the second one above - ie I think a well-made film shows off a property far better than a collection of stills. I first videoed property for a Discovery TV series 'Superhomes' back in 2005 and I was genuinely struck at how much better the homes looked in person than on the printed brochures. I was then struck again at how much better they looked on video once filmed (better than in real life often - a whole other debate!).

    The most important elements of a property film for me are 1) space and light - I need to see what the property is really like - the main exterior views and interior big spaces need to be portrayed clearly. 2) details and materials - I want to see the quality of the fixtures and fittings in big close-ups. 3) Lifestyle / personal story. This last one is harder to pull off, but if you can add that extra element to the standard home tour by a great interview (owner, designer etc) or some great, authentic lifestyle shots of people using the space, then, in my opinion, you'll have a great property film.

    And no, Charlie, oddly, there isn't a large underground parking garage on this property. They did add those to their next developments, but here the car just goes down into its own dark hole!

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