Our rental property in Snoqualmie, WA that we we put on the market towards the end of last month sold and is closing tomorrow. So this weekend I got to meet the buyers and quiz them about how they found our property and why they chose it over others on the market.
Turns out Mr and Mrs Buyer didn't see Malia's wonderful video that she shot for me. I asked Mr Buyer, "did you see our video" and he said, "...what video?" And, as far as I could tell they didn't see either of the tours I had here and here. All they ever saw the property on the local brokers site which was syndicated from the MLS. I was disappointed!
There are number of marketing factors besides price and location that attract potential buyers:
Real estate photographers can help their clients work most all of these factors. What works and attracts attention is not the same every time. It's a statistical process. Consistent good results results require using all of these all the time.
In our case the big factor for the fast sale is it was priced under the price curve (prices are falling in this neighborhood) and we included the furnishings with the home. The buyers liked the furnishings and since they were from the Eastern US it simplified and speeded up their moving in process. Just because the video and tours didn't play a huge in this sale doesn't mean they won't next time. Oh and don't forget that great marketing displayed in a neighborhood attracts more listing business for the listing agent in the future. Everyone in the neighborhood watches the real estate marketing going on so they know what listing agent to hire when they want to sell their home.