This is at least the second TV interview that Ethan has had since the PFRE jury chose him as real estate photographer of the year. Back in February Ethan told me:
After I won the award I hired a PR person and she did a press release yesterday. It was picked up right away and today I was interviewed by the local NBC affiliate and they did a story on the news this evening. Over 300K viewers in one airing, and it will be aired on the 10pm news as well. That is about a third of the entire population of Hawaii!
Ethan's media coverage shows what can be done with press releases, either written yourself or by a PR person that has experience at getting the press release around to media outlets.