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Ensuring the Future of

Published: 02/06/2018
By: larry

Over the years, the idea of using a blog to help real estate photographers be successful has evolved into a passion for me. At first (2004), I just did the blog to help other agents in our office but when readers began to report that they used the information on the PFRE blog to build a successful real estate photography business, it created a whole different level of motivation! The success stories I’ve written about have been a major motivation for me!

In 2009, my wife and I retired from the Seattle real estate scene and moved to Salem, OR where we both grew up so we could spend more time with our children and grandchildren. In the past few years, my wife has been complaining to me that I shouldn’t be doing the blog all by myself. She pointed out that it is a valuable resource for real estate photographers and that this resource will disappear when something happens to me. She’s right (she usually was). So, for a couple of years, I looked for the right person to team up with to make sure PFRE will live longer than I will--not that I have any expectation of checking out anytime soon!

About a year ago or so, I got to know Brandon Cooper in Fort McMurry, Alberta. Brandon came to me wanting to purchase the PFRE blog. It took me a while to engage and follow my wife’s advice. But since the first of this year, Brandon and I have been in the process of transferring ownership of the PFRE blog infrastructure to Brandon. I will continue to manage and support all the book sales, Simon Maxwell’s video sales, and the day to day blog posting for the foreseeable future. Brandon is now managing the advertising, contests, and doing occasional posts. So effectively, Brandon and I are working together to run the PFRE blog.

Brandon has many great ideas for improving and expanding the PFRE blog beyond what it is now. I‘ll let Brandon explain that himself. The main issue that I feel we’ve solved by getting Brandon involved is that the PFRE blog can go on without me!

Brandon will follow up with some comments in a couple of days.

31 comments on “Ensuring the Future of”

  1. Your work here Larry has been a source of inspiration to all. Brandon has some very big shoes to fill. Good luck Brandon and thank you Larry for all your efforts

  2. Larry, your work here has been an inspiration to me and has aided me in creating a profitable business out of what was once basically a hobby. Thank you for everything you have done and I wish you success in all future endeavors.

  3. I agree with those above. I have been a photographer for a long time but when I entered the RE market I found that there is so much that is tied to the specialty of RE work and I learned all I needed to know from this blog. I am in your debt. Learning never stops and as technology continues to move ahead, there will always be gist for your blog and for us to get to know. Thank you.

  4. Larry, thank you for the enormous amount effort you have put into the site over the years, and will continue to do so by the sounds of it! 🙂
    It really is such a valuable resource for anyone looking to start real estate photography and/or improve the quality of their work.

    I wish Brandon the best of success. I'm sure he will do a great job!


  5. Larry -- Very glad that you will continue to support and contribute. You (and everyone here) have helped me in more ways than I can say. The spirit of collaboration found here is rare and much needed. Thank you.
    Brandon -- Best of luck as you take on more responsibilities. Thanks to you, too.

  6. You're the best Larry! You have that wonderful, rare quality of generously working for the success of others. I never miss an opportunity to recommend you.

  7. Thank you for everything Larry! You have been a great help to me and lots of others. I’m looking forward to seeing what Brandon has in store for us all and I’m glad you will still be involved in bringing us great content! Thanks again!!

  8. Hi Larry. Thank you for all of your work over the years...and wishing you many more! This blog has been a tremendous resource. I look forward to reading it every morning.

  9. I join the others in thanking you Larry for PFRE. It has been a tremendous help in building my business. A great service to us all and a great place to share!

  10. Too long ago to admit, I hit a link in a Google search return for some advice about shooting real estate: and found myself on some blog called PFRE...! Something or someone was smiling on me that day I think! Larry : what a incredible legacy you have created here: thanks for passing the baton on to Brandon so that future photographers can benefit from what you have instigated, developed and sustained with such diligence, passion and dedication. PFRE4EVER!

  11. Hey Larry, you have created this amazing site to inspire new and experienced real estate photographers. I find it a place with a huge database of information, guidance and encouragement from yourself and other photographers who have years of experience in many fields besides RE photography. I think the part that stands out the most is how healthy an environment it is, and as Dave Murray stated 'a spirit of collaboration is rare...'. Thank you so much for your time and dedication but also to listening to your wife (ha ha!) and sharing your legacy. I met Brandon last September and has a great attitude and energy to carry this forwards.

  12. Just a note to say thank you to Larry, who helped me re-establish my real estate photography business when my partners and I separated ways, about 8 years ago. Larry connected me with a company who created and hosted my virtual tours. His blog has given me and many others in our field a way to improve our image quality and deal with clients by sharing our common issues as real estate photographers. I always look forward to the blogs as I have experienced almost everything our fellow RE photographers have experienced, and the advice and feedback on this blog has been such a huge help for all of those years.

    I also have to tell the group, that I got to meet Brandon Cooper and Tony Colangelo when I attended their workshop in Atlanta a few months ago, which was such an enjoyable and uplifting experience.
    There were no egos, and everyone was so willing to share their knowledge. The information I took away with me was truly worth the cost...even the 4 hrs. sitting in Atlanta traffic and the 5 hr delay at the airport. I know you will all find Brandon a pleasure to work with.

    Larry, thank you again for being there when I truly need your help.

  13. Heartfelt thank you Larry. Had I not been lucky enough to come across your blog 3 years ago I am certain things could never have unfolded as well, and quickly as they did. 90% of what I've learned about this business is because of you. Thank you, thank you.

  14. Some while ago when I was researching about RE photography, I cam across PFRE and I learnt heaps. So Thanks for your help and your great work, Larry

  15. Larry THANK YOU, and best of luck with your retirement!
    It was about 8 years ago that one of my good realtor friends and I were having breakfast and he asked me if I was still doing photography... Well, after explaining how the RE listing environment had shifted to browsers and the web, I was intrigued and found PFRE on the web. Your books, recommendations for training, and the whole positive environment that you have established helped me break into the expanding market with very few hiccups!

    Brandon, we also wish you the best in your new adventure, may you have a smooth and successful transition.

  16. Larry,
    Your contributions to so many of us are immeasurable. As a frequent reader and occasional comment contributor, I cannot say thank you enough for your efforts over the years. The caliber of people your site has attracted is only as impressive as the person who keeps it all together. Thank you for all you have done and continue to do. I know Brandon and look forward to watching him carry the torch moving forward.

    Nothing but heartfelt appreciation and warmest wishes!

    Robert Boerner

  17. Congratulations Larry, on a very important way that you found to help people. If not for this web site I would be greeting the folks at Wal Mart right now. I'm sure that Brandon will keep it going well. I'll be toasting PFRE tonight and counting my blessings. Thanks again.

  18. As Larry takes steps to institutionalize PFRE, I'll always associate it with his efforts. Emerson said that "an institution is the lengthened shadow of one man," and it's hard to think of an instance where that's more appropriately said.

  19. Thanks Larry! It's not too much to say I wouldn't be where I'm at today without the help of this blog. The information and resources have helped me pave a way into a career I truly love. I wish you all the best!

  20. Larry, true lover of real estate for so many years, thank you for all that you've done for all of us on this platform which has for many become a place that we can all come together, share tips and tricks and also respect and compete all the while with your imagination of making such a great forum.

    Thank you all the best, start enjoying travel landscape photography with your wife but don't open a forum over it. lol.. cheers mate.

  21. Thanks again for all the great feedback and kind words from everyone. There have been a few that seem to have misunderstood that I'm not retiring or going anywhere. I'm going to be right here doing what I've always done, posting about 5 days a week. I'm not retiring! Brandon and I are both working at this now.

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