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PFRE is the original online resource for real estate and interior photographers. Since 2006, it has been a community hub where like-minded professionals from around the world gather to share information with a common goal of improving their work and advancing their business. With thousands of articles, covering hundreds of topics, PFRE offers the most robust collection of educational material in our field. The history of real estate photography has been documented within these pages.
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The roster of presenters is full, and the PFRE Virtual Conference is officially on for November 20-21, 2020! We're excited to get technical this year and help you take your real estate photography business to the next level! Last year we sold out all o ...

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Ideas for Improving Creativity

A short while ago, I wrote a post on creativity. Specifically, on how we often get in the way of our own creativity. I thought I’d follow-up that post by writing an article on how to move past those self-induced obstacles toward actually improving creativity.

Not surprisingly, doing a Google search on the definition of creativity will yield a number of creative results! For me, creativity is that brief moment of inspiration, in which information (usually from disparate sources) coalesces into an idea which guides a set of actions. Quite often, this flash of insight appears to come out of the blue, from the seeming “nothingness” of our subconscious/unconscious mind. The results though, are very real and allow us to move forward, whether it be while shooting a house for a client, solving a business challenge, coming up with a household budget or working through a difficult parenting challenge with a young child.

There are a number of "best practices" that I found in my research related to improving creativity. Here are a few that I think can help boost creativity in your photography:

  • Get out of your own way - As I said in my previous article, one of the biggest obstacles to improving creativity is seeing yourself as lacking creativity. I truly believe that this is not true. We may not have the ability to be a great painter but if we can critique a painting and make suggestions as to how it might look better, then the act of coming up with those suggestions is, in fact, a creative act.
  • Pursue unfamiliar topics - I was surprised to find, in my research for this post, that taking the time to generally broaden our knowledge fosters new ideas and increases diversity in our thinking. Creativity comes from these new ideas “blending” with our older ideas. Psychologist Scott Barry Kaufman says that “Openness to new experience is the strongest personality trait for predicting creative achievement.”
  • Talk to colleagues - One of the enormous pieces of value from sites like PFRE and other online REP groups is that you’re regularly interacting with people who have similar interests but who might have different ideas on how to do things. For example, in the comment thread on a recent post, someone mentioned using luminosity masks in a way that prompted me to fiddle around with the Luminosity blending mode in Photoshop. The result was that I discovered a different and useful way to use luminosity to affect an image.
  • Improve your attitude - Late last year, I was in a creative rut with my photography. On the drive to a photoshoot, I realized that I was just so tired from working a couple of jobs and running after two young kids at home, that I lost my sense of anticipation for doing a photoshoot. I realized that my mindset was focused on having to do a shoot, rather than getting to do a shoot. I spent the rest of the drive getting myself into a more positive head-space. This approach translated into my being more curious/creative at the shoot, which yielded more interesting compositions and better images.
  • Bring music to a shoot - Much has been written on how Einstein took breaks to listen to Mozart when he was "stuck" in his developmental work. I personally know a lot of very good photographers who bring music to a shoot. I’d imagine that there’s something about music that stimulates different parts of the brain and allows the listener to make different neural connections, which seems to positively impact creative thought.
  • Try different compositions/shooting/editing techniques - If you’ve gotten into a rut of always shooting corner-to-corner, then looking for different compositions might spark some creativity. Indeed, you might have some agent clients who might like getting an “artsy” detail shot or two from each house. Another thing to try is to proactively look for opportunities at a shoot to capture related images that would work for a diptych (e.g., putting a vertical shot of a certain part of the kitchen on one side of the diptych and a vertical close-up shot of the kitchen's expensive faucet on the other).

In closing, I think it’s always helpful to try and incorporate more and more creativity into our work. I truly believe that doing so helps us stay out of ruts and makes the work more enjoyable. This not only tends to produce better results, it can also help to avoid burnout, which can extend a career! So, what are some of the ways that you flex your creativity in your photography?

4 comments on “Ideas for Improving Creativity”

  1. Super interesting that in a photography discussion blog, lots of people want to talk about "Getting to the Next Level" but almost no one wants to talk about creativity.

    #disconnect

  2. I've been very curious about why there hasn't been more of an outrage about the abuse of our creativity.

    The answer that was given to me when I woke up the other day was, you have "photographers that does business"and you have"businessmen that do photography".
    Scott's Schaeffler, somewhat summed it up on his personal website about page where he states some photographers think of their work as art but I think of my work as a service. In essence Scott is saying that he is a business person providing a service product and that product is photography.

    I'm not critiquing Scott at all, I'm just coming to realize that different people have different motivations in the real estate photography industry. For me I'm a photographer that does business. I am always striving and consciously deciding to look at things in different ways and experimenting with different angles. Complacency is the death of creativity. And it takes a conscious effort not to become complacent.

    You should also keep in mind as you strive to build your creativity that you don't know what you don't know because you can't see it. Having people critique your work and point defects out is the fastest way to improve your technical skills. Once those technical skills are locked in you can start playing with different angles and different approaches. But it's always important to keep in mind that your building upon a craft if is not repeatable you came about it by happenstance. And you can't build your business based on happenstance.

    The only way we survive is by producing images that the amateur cannot. Our creativity has to stay a step ahead of technology. Just my thoughts for the day. Have a super weekend everyone.

  3. I certainly agree with No.5. During lockdown I've been looking more deeply into Steven Brooke's Youtube channel and ebook, and I've attended, or watched recordings of, most of Barry Grossman's webinar series. I've also been out a few times (taking a lot of precautions!) shooting architecture in London. It's funny, I call myself an interiors and architecture photographer yet I've only ever had one architecture firm as a client. I surprised myself by getting some really decent shots on what were basically scouting missions shooting handheld, and have started to appreciate many of the challenges of shooting architecture in a city with very little room to manoeuvre in terms of finding the best POVs. All this has certainly kept me very motivated while I've had two months of almost no paying work.

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