Brad wants to know:
We photograph many homes for interior decorators and color matching is a must. The wall color, carpet, pillows and furniture. An interior decorator goes through a great deal trying to color match various components of a room and we as photographers try to recreate the image on paper or digital images. However, things like grey cards do not work as it depends where they are placed in a room. A grey card placed in different areas can create many different hues / colors when trying to eyedropper the grey card for white balancing. The same is true of the expo disc. The only way seems to be to over light the room, but then it takes on a sterile or plastic look and looses the ambiance. Does anyone out there have a great way for color matching the room, maintaining the warmth or ambiance of a scene? In addition, we usually are requested to do different angles of the same room, which of course, creates new problems as the lighting changes....but the colors must all match, from photo to photo. These requirements are different than real estate photography, or, maybe they aren't. Any suggestions?
Shooting for designers and decorators is different in many ways than shooting for real estate agents. You've highlighted one of them. Designers and decorators are going to be much more demanding in this area than real estate agents. Agents are typically not trained in the visual arts and their goals are different. Most agents would not even see of care about the color differences that you refer to.
My advice would be to make extensive use of grey/colorchecker cards and to expect to spend more time at the shoot with the client viewing the results on a tethered laptop. This is one reason why you charge more for a shoot for a designer than for a real estate agent.