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Do You Offer Discounts to Clients When Returning to a Home for Reshoots?

Published: 27/02/2019
By: larry

Chris in Ohio asks:

Do you offer discounts to clients when returning to a property for reshoots? Example: If the home is staged or repainted?

Personally, wouldn't offer a discount to return and reshoot a home. I shot my wife's listings for over 10 years and we always considered the preparation of the listing as the most important and difficult part of listing a home. Difficult because it's a struggle to convince some homeowners to do what is needed to get their property parade ready. Listing agents need to be aggressive at making sure the property is ready for a shoot.

So don't give listing agents a discount for not doing their job well! It costs you the same amount of time, energy, etc. to reshoot it. You should charge the same.

11 comments on “Do You Offer Discounts to Clients When Returning to a Home for Reshoots?”

  1. I would not call it a discount, but if the agent wants the kitchen only re-shot because the owner got all new appliances, I will not charge the full rate. That said, if the agent gets me there and then starts adding other rooms "Oh, since you're here, can you take...", then it is full charge

  2. I agree with Larry, Lee and Jerry above. Sometimes a client will have me shoot a property before it is fully ready just because they want to get something up on MLS as soon as possible. Then have me return a few days or a few weeks later to reshoot the parts that were not up to snuff. Many times the landscaping was delayed, or the windows were not washed, the stager had not completed all the staging finessing, a Pod was in the driveway like yesterday's shoot. So if I am just to shoot a just a few shots, I offer my base shooting rate. If there is more than that, I just charge whatever rate seems to apply to the number of set ups and time involved. Everyone I work for understands that they will be paying additional for these re-shoots. In our case, time is money and should be treated as such.

  3. I'm with those guys. If I'm in the area and the agent/broker/owner wants me to pick up a couple of images that it wasn't possible to do the first time around, I charge less than I would for my nominal 20 image package. The thing is that I am charging more per image. I still have to haul my gear in and out and travel at least a little way to get to the property. If I have to make a special trip, it's full price whether it's 4 photos or 20. I cover a pretty big area and most of the work I get is about 50 miles away. The nice thing is there is never a traffic issue so my travel time might be less than a cross town trip in Los Angeles.

    If the home is restaged, repainted or now vacant, chances are that it's going to be a whole new job at full price. I get reshoots several times a year for properties that were lived in when I first made images and then get hired to reshoot after the owners/tenants move out and the house is rehabbed (or not). I charge for both visits. The upside is that I have already seen the house and can look at the images I did before and have a very good idea about what I'll be shooting the second time.

  4. We are very likely the outliers on this. We don't charge for reshoots. Reshoots are included in the package. The owner paints a room, we will reshoot it. The season change and the photos need to be refreshed, we will reshoot it. We don't look at selling photos, we sell an advertising package with photos being part of that package.

  5. Maybe I plowed ahead with a local shoot on a rainy day for an established client... If the home hasn't sold and I've got a couple minutes on a nice day for a couple key sunny shots (at no charge) what's the big deal? Ditto an important room that's been (re)staged. I try to look at the big picture and do whatever it takes to keep valuable clients happy. Sometimes you have to step back and swallow hard (and there's plenty of clients I wouldn't do it for 🙂

  6. Sorry - I forgot to add something I think is important - gleaned from career that was mostly just dealing with unexpected requests from established clients: When asked for something (discounted re-shoots etc) take pause and be very careful how you answer. Because your 1st answer is likely the one they'll remember, no matter what the eventual resolution.

    So if you aren't going to re-shoot something for free or discount, period end of story, it's an easy "no", let the chips fall where they do. Otoh, if you don't want to do it, but would do it for the great client that's asking if they seemed upset about getting charged - just do it before that unfolds, and your relationship changes.

  7. I fall somewhere in between Jerry Miller and David Spencer. If a client books me for a shoot and they know it's going to be split in two sessions, e.g. first session to shoot the entire interior while it's staged and then a second session to shoot the exterior when the weather is nicer and landscaping is complete, I charge them a full rate up front and then a small charge to return and shoot the entire exterior.

    If it's a great client that brings in a lot of business, we schedule a shoot, and on the day of it starts raining, I'll shoot everything as is and then offer to swing back to the property and shoot 1-2 images of the front and 1-2 images of the back, at no charge. The extra shots are on my terms, I schedule them when I'm shooting another property nearby (which might be 1-2 weeks later). I see it as a value add and something that sets me a part from competition (notably big tour companies). I have a great rapport with my clients and it's little things like this that make a difference. The reality is those extra shots might take me 30 minutes of TOTAL time in between driving, shooting, and quick editing; usually less, so it's not a major issue and it's a rare occurrence.

    However, if the client wants more than just 1-2 shots, I charge them a small re-shoot fee and I explain why. They always understand and they're happy with either.

    If a home undergoes a remodel or new staging, I treat it like a whole new shoot and charge for a new shoot.

  8. @Darren, I do a lot more extras for my best clients too. Exteriors are something I don't have a problem redoing or doing separately if the weather is bad since they can be done very quickly and I don't need to be at the home on the dot for an appointment. Picking up weather redos can be a good thing since agents won't be hesitant to have photos made of the interior on a rainy day. I'd rather been getting a bunch of interiors done than sitting at home watching YouTube. The first nice day that there's time, I can run around making the front exterior photos. Homes with a view can be a problem, but there is no fixing everything.

    The original question stated reshooting after a refurb or staging and I took it as whole new gallery of images or almost all new images which I'd have to charge for. I just photographed a home that was not completely ready as the broker was told it would be and he and I picked out the core images and got those spaces ready to shoot. If the home hasn't sold by the time the little old lady has moved out, he has already told me he will have me back for a whole new set of images at regular price. That's the mark of a really good customer.

  9. @Ken, great points, I totally agree. Once in awhile I run in to the same scenario, the agent is just as surprised as I am to find the house not ready. Usually they are really embarrassed so I find that as a good opportunity to be their ally.

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