Last week, Brian Balduf, the CEO and co-founder of VHT Studios, contacted me about the fact that the Digital Media Licensing Association (DMLA) is launching a registration drive encouraging real estate photographers to join their association.
Brian's company, VHT, is one of the biggest real estate photography companies in the US and they recently won a suit against Zillow. Zillow was found guilty of willful copyright infringement by a jury and ordered to pay over four million dollars to VHT Studios in statutory damages.
Real estate photographers will benefit from the valuable resources that DMLA has to offer. The chance for the thousands of individual photographers and small companies to come together under one organization to protect our rights and those of our clients is very exciting. We appreciate the DMLA stepping up to help with this very important issue for so many parties. We look forward to working with all of our counterparts in the industry in this effort.
As a DMLA member, real estate photographers can work within the DMLA structure to help establish and communicate licensing guidelines that benefit all interested parties as well as provide some common language around standard uses and restrictions. DMLA has been advocating on behalf of photographers and digital media licensors to protect copyright for more than 60 years.
Membership provides photographers a much stronger voice, as an industry, to direct and enforce the usage of the Intellectual property they create. Even the real estate agents who photograph their own listings will benefit from DMLA’s services. Real estate photographers can join DMLA as Associate Members for $350 per year while larger real estate photography companies will join as General Members at an annual fee based on the size of the company.