David Eichler showed me the post on his blog about a recent shoot that he did for Ken DeLeon of Keller Williams in Palo Alto, California, who is on track to be the number one real estate agent in the US this year, in terms of dollar volume. Here is the property web site for this listing.
David describes his technique as follows:
My technique for most real estate photography is mostly multiple speedlight flashes for interiors, supplemented by a couple of 400ws monolights for some larger or higher-end homes. On average, I probably do one HDR- or exposure-fusion-processed shot per job or every other job. I often shoot multiple exposures for contrast control purposes, but I mostly combine these with layers and masking in Photoshop. The one HDR process I did on this particular job was for the living room shot with the TV and fire, and that was only to supplement the lighting I did with 4 or 5 flashes (only used my speedlights for this job) to help hold the very bright highlights from direct sunlight filtering through. For the exterior twilight shots, I used no HDR or exposure fusion; however, I did use multiple exposures for at least one shot to control contrast, and I used some kind of Photoshop layering for all the twilight shots, for selective tonal and color adjustments.
I like David's stills! I particularly like his exterior twilight shots. I'm just naturally attracted to good twilight shots I guess.
I think Ken overall has done a good job marketing this home. The only thing that I would take issue with is the use of a QuickTime player for the video on the property site and a couple of bright flashes in the video of this home (David didn't do the video). There are just too many potential viewers (on Windows machines) of the site that won't have the QuickTime player and are never going to do what it takes to get the QuickTime Player. So only Mac users will likely see this video. Even on a Mac it takes an unreasonably long time to load.