Rhett in VA asks:
My clients are wanting to print some flyers for brochures but the pdf files take way too long to print. Is there another format that is quicker? I know PDF files are good for web. Also, should I change settings in camera from large to a different size?
I've been creating flyers for my wife's listings for longer than I care to admit. The flyer above is the front page of one of them. I've always used PDF files. Frankly, they are ideal for flyers and brochures. Here are a number of guidelines for making and printing flyers:
- Use software like Photoshop or InDesign to create flyers. These professional programs have features to compress the PDF files when you are outputting them.
- Keep the JPGs that you use to create flyers small. Notice that the flyer example above is only 3 MB. If you don't work at keeping the file size small this same flyer can get up to 30 MB. Bigger PDF files take longer to print. However, bigger PDF files result in higher quality. It's a trade-off but flyers are not typically expected to be high quality.
- If you are going to print flyers do it on a laser printer, not an inkjet printer. Inkjet flyers smear when they get wet and inkjet printers are generally slower and more expensive.
- If you are going to design flyers, come up with a unique design that stands out. I found that a popular format was the exterior shot as a background, with text, floated on top of the background (see example above).
- I recommend delivering (emailing) the PDF to the listing agent and letting them do the printing. Almost all real estate offices have laser printers. In many offices, there is no cost to the agents. Besides, you don't want to deliver more flyers every time they run out.
- A second reason to not get in the flyer printing business is that if you track what it costs you per page to print flyers it is way more expensive than you think! And it takes a lot of time.
- There is an argument to be made against flyers. Anyone with a smartphone App like Zillow can get as much and more information about a listing than is available on a flyer. In today's smartphone world flyers are obsolete although most listing agents in my area are still making them because it gives listing agents a direct connection with potential buyers.
In conclusion, be careful how you get involved in supplying flyers because there are many aspects of this service that can be an energy and time sync. Make sure you are charging enough to recover all your time and expenses.